Cool Japan Fund Aims to Export Cool, Previously Japanese-Market-Only Stuff

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A buddy of mine recently returned from his annual trip to Japan, lacing our female friends with omiyage (souvenirs) that are difficult or impossible to find in the ‘States: Green Tea Kit Kat bars, exotic-flavored Gummi Bears, gourmet shrimp chips, et cetera. And I knew he’d have some guy gear that one could only find in Tokyo. This time he was sporting the impossibly stylish Cycling Jacket you see above—you’ve got to see it and touch it in person to appreciate—which is both well-tailored and functional, constructed from a proprietary blend of moleskin and Windstopper fabrics. While Japanese manufacturer Nanamica sells a few jackets Stateside through the J. Crew Menswear Store, if you want the Cycling Jacket you have to go to their shop in Daikanyama, Tokyo.

To a lover of designed objects, the words “Japanese Market Only” are three of the worst words in the English language. So much cool stuff is designed on that island and destined never to leave its shores, like this beer glass designed to evoke Mt. Fuji, this cutting board meant to put you in a good mood, or this malted milk ball dispenser that I must acquire if I am ever to become a grandparent.

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