Hasta La Ideas

A.P.C.’s founder on details, God and happiness in our latest Cool Hunting Video

The past decade has seen A.P.C. grow from a cult French label to a brand recognized the world over for clothes that deftly mix contemporary style with classic looks—all the while helmed by founder Jean Touitou since 1988. Curious about what has kept the line going strong throughout its gradual expansion, for this video we sat down with Touitou to find out.