Hasta La Ideas

What an era we live in, where both advertising agencies and regular consumers are able to program the television that is YouTube. It’s a far cry from Don Draper’s day, where information on products came primarily from those trying to sell them to you.

Here’s a good example of the modern-day situation. First up we have a cheery ad spot for Coke by Ogilvy & Mather China, which starts off with the nice thought “What if empty Coke bottles were never thrown away?” To that end, the campaign imagines sixteen different plastic widgets that can be screwed onto empty bottles, theoretically prolonging their lives by turning them into everything from squirtguns to pencil sharpeners:

(more…)