Hasta La Ideas

CNN wants in on the fashion game, and so it has launched a new vertical: CNN Style.

The site is edited by George Webster and features content for people who enjoy the finer things in life.

A quick browse through CNN Style and you’ll find pieces on a $40 million private car collection, the Cartier panther (which features 545 diamonds) and Dolce & Gabbana’s history. The launch of the site has been guest-edited by famed architect Daniel Libeskind.

The reason for the who like the high-end focus, of course, is to attract high-end ad dollars. Our only question: Will Don Lemon contribute?