Hasta La Ideas

Fashion house Chanel has announced plans to cover an iconic Brooklyn diner in retro pinks and greens to celebrate the launch of a new perfume.

Exterior renderings depict the chrome diner wrapped in bands of mint green and light pink inspired by the pastel bottles of the CHANCE EAU FRAÎCHE Eau de Parfum (CHANCE).

Called Lucky Chance Diner, the overhaul is part of a pop-up event for the new fragrance.

Retro-inspired signage and branding of the temporary Lucky Chance Diner name will be placed on the sides and windows of the building while a glowing, circular neon sign will sit on top.

The same palette will carried inside, with a central countertop and bar stocked with perfume bottles and branded white and pink coffee mugs. The bar will be similarly clad in mint green with a speckled countertop.

Guests will be ushered to the countertop or a booth in order to “delight in a special and personalized scent discovery”, and then move to the back room, where a life-sized perfume bottle will be poised for a picture moment among other interactive features.

An outdoor garden will host games, diner-inspired snacks, and a pick-up window where guests can purchase a bottle of CHANCE.

The fragrance is described as “a luminous expression that intertwines zesty citron, a jasmine heart and the ambery presence of a teak wood note to create an energizing trail”.

Located in Williamsburg at 225 Wythe Avenue, the space formally hosted the Wythe Diner for twenty years along with several other restaurants, including La Esquina, and Blank Street Coffee recently hosted a food truck at the space before closing earlier in 2023.

Reports have circulated previously of a new apartment building planned for the site.

Chanel recently established its first brick-and-mortar store in Brooklyn, just around the corner from the diner.

The brand also recently celebrated 100 years of Chanel No. 5 with an Es Devlin-designed installation and hosted Karl Lagerfeld’s final show in an Alpine village set.

The renderings are courtesy of Chanel.

The Chanel Lucky Chance Diner pop-up will take place from 8 September to 10 September 2023. For more exhibitions, events and talk in architecture and design, visit Dezeen Events Guide.

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