Hasta La Ideas

Uniqlo teams up with local events all over NYC

Advertorial content:

To compliment the changing foliage this fall in NYC, a number of street festivals and other events popping up around the city reflect the spirit of transience and take advantage of the seasonal temperate climate. From a reinvented triathalon to a Farmer’s Market on steroids, there’s no better way to experience the culture of the city than showcased in neighborhoods throughout the five boroughs. In support of the events, Uniqlo sponsorship includes pop-up stores in the form of cubes throughout the city. These temporary mini-boxes offer a selection of the brand’s line, with contents tailored to the spirit of the event. Thanks to design by our pals HWKN, the odd white structures function like little architectural invaders in the cityscape too, whether set against a backdrop of densely-packed buildings or adding an ethereal glowing cube to the Meatpacking District.

Past events have included the DUMBO Arts Festival and Central Park Summerfest. Currently, you can check out the Uniqlo Shop-in-Shop (exclusively vending artist-designed tees) at the MoMA Design Store until 4 October 2011. Other events are scattered around the city throughout the weekend. Food Network’s NYC Food and Wine festival started yesterday and runs through Sunday over at Pier 57.

The New Yorker Festival is also on this weekend with a great lineup of speakers, including Richard Dawkins, The Scissor Sisters and Alain Ducasse. This Sunday, Atlantic Antic will take over four neighborhoods in Brooklyn along Atlantic Avenue with live music and local artisans.

To find out more about the individual events, times and locations visit our new Local page devoted to helping you make the most of this NYC fall.