Hasta La Ideas

Maybe it’s because the Adult Entertainment Conference was also in town, but the Trojan booth at CES in Las Vegas seemed to get lots of traffic. Trojan? Condoms? At the Consumer Electronics Show, you ask? Well, yes. Apparently in September of 2010, the Trojan brand entered the vibrator market with Trojan Vibrations, a line of vibrators and vibrating rings that help users enhance sexual pleasure. Presented as part of Trojan’s new innovations, the design innovation here seems to be the aesthetic considerations that went into making these products acceptable to just about everyone. As Stephanie Berez, Product Manager for Innovation and Vibrations at Trojan explains, “When we set out to enter this category, we wanted to make sure to carry the brand attributes of Trojan (trusted, safe) through the product line. At the same time, we wanted to create a device that would be sensual.” With their sleek designs in shades of purple (the color of sensuality, we’re told) the products are also designed to be gender neutral and appealing to both partners. There’s is also a level of customization that is built into every product–making the vibrators acceptable to a wide range of the market. Nice, friendly packaging too.

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