Hasta La Ideas

The latest issue of large format arts and fashion magazine Centrefold features some striking photography shot using Nokia Lumia smartphones.

Centrefold is a bi-annual title launched by photographer Andrew Hobbs. For its tenth issue showcasing emerging photographic and modelling talent, the magazine teamed up with Nokia and commissioned nine photographers to conduct shoots using the Lumia 1020.

Images were taken in Mexico, New York, Paris, South Africa and the UK by Hobbs, Damon Baker, Peter Hill, Tung Walsh, Ulysse Frechelin, Tang Ting, Leandro Farina and Eric Guilleman, and appear on full bleed A2 spreads. There are four covers to choose from and each features a different up and coming model.

The project is one of a series of campaigns from Nokia promoting the Lumia’s 41-megapixel camera: the brand also commissioned National Geographic photographer Stephen Alvarez to shoot the American Midwest using only a Lumia 1020 and last year, photographers David Bailey and Bruce Weber shot over 1000 images of Harlem in a day using Lumias to celebrate the product’s launch.

Of course, this isn’t the first editorial photography project we’ve seen shot on smartphones – Flo Heiss teamed up with Martin Parr to publish a book of photos shot on a Sony Ericsson camera phone back in 2006, and quarterly travel mag We Are Here uses photography shot exclusively on phones – but it’s unusual to see it occupying the pages of a high end fashion title, and the images are surprisingly crisp in A2 format.

It’s a great way to showcase the camera’s capabilities, and includes some lovely work from new and more established names in fashion and portrait photography.

Issue 10 of Centrefold launches tomorrow and will be available to purchase at Dover Street Market, Claire de Rouen Books, Magma and Wardour News in London. You can also pick up a copy at Colette in Paris.