Karl Lagerfeld Directs a Series of Meandering Ice Cream Commercials

Who is the very first person you think of when it comes to needing a director to concept and shoot a series of commercials for an ice cream bar? If you guessed Karl Lagerfeld, you’d be absolutely right. That would prove that you also have as bizarre a taste as Magnum Ice Cream, who hired Lagerfeld to shoot three spots, each starring actress Rachel Bilson. We’ve seen the first (you’ll find it after the jump), which premiered late last week at the Tribeca Film Festival, and it’s…well…we don’t really have words. We kept waiting for a punchline or something to happen, but nope, it’s just two minutes of a well-shot, pointless story that seems, at best, half finished. And judging from the behind-the-scenes interviews, it sounds like all three films will be similar in plot. However, that behind-the-scenes video makes the whole project worthwhile, as you get to her Lagerfeld say things like, “The minute she has one, her ice cream, she works beautifully,” which we’re going to try and figure out how we can make into a ringtone. Here some photos from the shoot, and here’s that wonderfully absurd clip:

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Adobe’s Online Museum Debuts John Maeda Exhibition: ‘Atoms + Bits = the neue Craft (ABC)’

In the blink of a disembodied Tony Oursler eyeball, the Adobe Museum of Digital Media has mounted its second exhibition. Through the end of the year, visitors to the sleek site can watch John Maeda, embattled president of the Rhode Island School of Design, deliver an illustrated lecture on his version of the ABCs: atoms, bits, and craft—specifically the physical-meets-virtual mashup that he calls “neue craft.” Maeda begins his discussion of the potential for art and design to catch up with technology by tracing his own path from creating early computer graphics and discovering MacPaint. “That began this era where the computer began to feel more like our world, more like the physical world,” says Maeda, conscious that a sizable chunk of his audience may own an iPad 2 but never heard of an Apple II. “The virtual world, at the time, was very clunky.” Highlighting the technological jumps enabled by Adobe PostScript (cue the Bézier splines!) and Photoshop, the ubiquity of Flash, and the growing awareness of art and design, he asks viewers to consider the origins of innovation before tackling the intersection of craft and computers. At RISD, of course, craft has always been king. “Our students are so steeped in the art of making, bending, gnawing, sawing, changing, forming,” says Maeda. “Today, because of digital tools, we’ve lost that sense of reality. However, craft is alive in the space I live in today.”

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Understanding Contemporary European Architecture One Film and Country at a Time

Making the rounds late last week and over the weekend is the launch of the film project simply titled 27. A joint effort between two architects, a designer, and a filmmaker, the project will take the group to 27 countries to make profiles of 27 different architecture firms, trying to get to “the heart of contemporary European architecture, under a permanent state of mutation.” Judging from their first outing, traveling to Barcelona to talk with the duo who make up Estudio Barozzi Veiga, we’re expecting great things as the project continues. Here’s the trailer:

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The View from Inside Toyo Ito’s Mediatheque During the Japanese Earthquake

With chaos still enveloping Japan following that country’s massive earthquake last week, from afar we’ve all seen the terrifying, heartbreaking images and video shot both during the quake and its devastating aftermath. Christopher Hawthorne, the LA Times‘ resident architecture critic, wound up finding this amazing clip from during the original tremors, shot from inside starchitect Toyo Ito‘s Mediatheque, a building he calls one of the country’s “most significant pieces of contemporary architecture.” Fortunately, it appears that the building held during the quake and thus helped save the lives of those inside. Here’s the video:

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Digital Kitchen Designs Video Columns for Las Vegas’ Cosmopolitan Hotel

Back in December, to mark the debut of the newly-opened Cosmopolitan Hotel in Las Vegas, IFC Films was hired to make six short films/commercials profiling some of people and firms involved in the lavish luxury hotel’s development. We were particularly keen back then to talk up the first of them, which featured celebrated designer David Rockwell, who handled the design of many/most of the room interiors. Now we’re back to being keen again, with the fourth in the series, which profiles the work of production house Digital Kitchen in creating a number of video-based columns in the hotel’s lobby. They’re absolutely stunning, and we say that not just because we’re pals with the guy being interviewed about them (full disclosure: this writer has known him for years and now works at the same place he used to work). DK has put up some behind-the-scenes info on the project, as well as watchable versions of each of the panels. And here’s the IFC-produced video:

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Designer as Entrepreneur: Inside the School of Visual Arts’ MFA Design Program

Have you dreamed of learning from the likes of Steven Heller, Gail Anderson, Stefan Sagmeister, and Brian Collins? These design legends (and many more) are among the design star-studded faculty of the School of Visual Arts’ MFA Design program, a two-year intensive that prepares students to excel as designers and “authors” of original ideas and unique products, using a range of media and media platforms. To get the full scoop, we would ordinarily recommend that you attend an information session in New York, but the innovative types at SVA are getting the word out to design education seekers the world over with a new series of online videos. Watch Heller and Lita Talarico, the program’s co-chairs, discuss the “Designer as Entrepreneur” program, then get acquainted with the MFA Design Studio, current students, and accomplished alumni. And did we mention the part about studying typography in Venice, swapping stories with faculty member Maira Kalman, and studying “Design and Intentions” under the all-seeing eye of Milton Glaser? Applications are due by January 15 for fall enrollment. Dig into more details here.

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