Maison boutique by Sybarite

Maison-Multi-brand-Boutique-by-Sybarite

London designers Sybarite have fitted out this boutique in Bengaluru, India, with a modular system of hourglass-shaped shelves

Maison Multi-brand Boutique by Sybarite

The walls and display units of multi-brand store Maison comprise clusters of the translucent fiberglass modules, which were inspired by the traditional geometric patterns of Indo-Islamic art and architecture.

Maison Multi-brand Boutique by Sybarite

The units are fixed into hidden sockets on the floor and can be reconfigured to include shelves, hooks and inset video screens.

Maison Multi-brand Boutique by Sybarite

Each one can be lit internally with different levels of light used to create subtle zones in the store.

Maison Multi-brand Boutique by Sybarite

The double-height glazed side wall of the shop is partially shaded by the modules like filigree screen.

Maison Multi-brand Boutique by Sybarite

Photographs are by Sam Mohan.

Here are some more details from Sybarite:


Inspiration for the design of this multi-brand boutique came from the way Indo-Islamic art and architecture use repetition of geometric forms to achieve intricate decorative patterns. Echoing the famous dome of the Taj Mahal and other landmarks of the Mughal period, a stylised hourglass form is repeated, building a texture and rhythm reminiscent of traditional patterns but made modern in its application, simplicity and materiality. A module based on this simple geometry is the building block from which all of the interior walls emerge, both an architectural feature in their own right as well as the primary means of display.

The modules can be configured in multiple ways: mirrored; inset with video screens; fitted with shelves or hooks; hinged with doors for storage; glazed as vitrines for jewellery and other more precious items. Moulded of translucent natural fibreglass, each unit is internally lit with dimmable, adjustable LED’s, allowing VM teams to adjust the intensity of light and easily create zones and themes within the store.

The hourglass shape is repeated in the clusters of freestanding display units, also in natural fibreglass. Fixed into hidden sockets at the intersection of large quartz floor tiles, discreet stainless steel garment rails are placed within a grid angled at 45 degrees from the perimeter walls. This arrangement permits complete flexibility in the positioning of the rails, allowing the customer’s journey through the space to be directed.

Like filigree screens, walls of translucent hourglass blocks flank the glazed, double-height area at the front of the store. Large Barrilux ceiling clouds cast diffuse light, creating a bright, airy space by day and putting the front signage in strong silhouette in the evening. In contrast with the minimalist glazed facade, the front door of curved fibreglass panels repeats the material and translucent finish of the display modules. Subtly applying the Maison identity to the building’s existing exterior, the hourglass motif is hinted at once again in the huge Amazonian lily pads floating in the pond at front and in the shape of the aluminium bridge which spans it. The front elevation is clad in wire mesh on which bougainvillea creepers will climb, softening the angles and creating a carpet of greenery to frame the interior.

Shop Area: 300 m2
Shop address: Vittall Mallaya Road, Bengaluru, India
Client: 23 Carat / Prestige Group, India (Sana Rezwan, Rezwan Razack, AM Shameem)
Architect: Sybarite, London, UK (Simon Mitchell, Torquil McIntosh)
Local Architect: RC Architecture, Bengaluru (Nandan Damle, Suraj Anchan)
Completed: October 2011

FitFlop store by Sybarite

FitFlop store by Sybarite

London studio Sybarite have designed a modular display system for shoe brand FitFlop.

FitFlop store by Sybarite

Round pods can be adapted to form shelving, hooks, signage, mirrors and containers as required in each store.

FitFlop store by Sybarite

The first stores have opened in the Philippines and FitFlop plan to roll out the design internationally.

FitFlop store by Sybarite

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FitFlop store by Sybarite

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FitFlop store by Sybarite

Photographs are by Marco Zanta.

FitFlop store by Sybarite

The information that follows is from Sybarite:


FitFlop Concept

Sybarite’s new shop concept for FitFlop reflects the the fresh, fearless, fun and functional ethos of the bright booming footwear brand. With a product offer that has expanded from one original namesake sandal to year-round boots and shoes, FitFlop asked for a concept that was modern but timeless, interactive, refreshable, easy to merchandise and identifiable via its architecture – for an imminent worldwide rollout.

FitFlop store by Sybarite

The response is a design that carries the brand’s energy anywhere, is fast and easy to install, and will look as good in LA as it does in Shanghai, whether in a standalone, pop up, or multibrand shop.

FitFlop store by Sybarite

Composed mainly of convertible ‘pods’, the interchangeable kit adapts easily to individual locations while maintaining a distinct FitFlop identity. Acting variously as shelves, hanging displays, mirrors and bins for accessories, the moulded pods can be custom-placed to create perfectly flexible space functionality.

FitFlop store by Sybarite

Product diplays can be broken up, allowing for visual merchandising that is uncluttered, logical and shoppable. Layering builds rhythm, activating a sense of discovery and curiosity.

FitFlop store by Sybarite

A language of playfulness engages the shopper. Bijoux nail polish bins sit next to giant campaign images, creating an unexpected contrast in scale while quirky bespoke seating invites the shopper to stay and relax. Bold frit patterns integrate FitFlop graphics into the rounded design and anchor freestanding items.

FitFlop store by Sybarite

Energised by splashes of colour, an otherwise neutral palette works well with merchandise of any season. The modularity of the system offers unlimited scope to grow and adapt, making the concept future-proof.

FitFlop store by Sybarite

The first locations opened in the Phillipines in January 2011, with several more in the works for the coming year including London and Los Angeles.

Client: FitFlop
Architect: Sybarite, London (Simon Mitchell, Torquil McIntosh, Petra Jenning)
Specialist Fabricator: Soozar, Shanghai (Susan Heffernan, Doukee Wang)


See also:

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Harrods Shoe Salon
by Shed
Camper store in London
by Tomás Alonso
La Roca by Bailo+Rull
ADD Arquitectura