Tap Into SXSW

Exclusive content and Sub Pop’s showcase live streamed to parties in five cities during SXSW, courtesy of MasterCard®

Sponsored content:

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We’re bringing you exclusive content from Austin and bringing a little bit of the city to you courtesy of MasterCard PayPass®. You’re familiar with the Cool Hunting motto “Always More”, so it’s no surprise that one party isn’t enough. That’s why we’re throwing five parties. At the same time. This Friday night, 16 March 2012, you can join us in NYC, LA, DC, SF and Chicago to see a live stream of the Sub Pop SXSW Showcase featuring Niki & the Dove, Spoek Mathambo and THEESatisfaction.

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The events feature outstanding DJs like Boy Wonder and Jon Huang in Chicago, Chances With Wolves in NYC, Chris Holmes + Brie Larson + Elijah Wood + Turquoise Wisdom in LA, Stretch Armstrong in D.C. and Claude VonStroke in San Francisco. Each will have an open bar and our special South by Southwest cocktail created by celebrated mixologist Jim Meehan, along with food from some of the country’s best food trucks—all for free. You can RSVP via the city links above, just make sure that you bring your MasterCard, or a friend who has one.

For those of you who can’t make it to one of the parties you can watch the stream live on the Tap Into SXSW section of Cool Hunting. In addition to the bands mentioned, Debo Band and Gashcat will also be streamed lived starting at 9pm CDT.

We’ll be adding new content daily to the Tap Into SXSW section of Cool Hunting, so check back often for exclusive interviews, videos and more.

Visit Tap into Austin 2012 to catch the Sub Pop Showcase livestream on Friday night and learn more about what’s happening in Austin during SXSW.

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Greg Crewdson Documentary to Premiere at SXSW

This writer is suffering a bit today from having endured three hours in a dentist’s chair to get some crowns put in, so instead of a heady and/or lengthy write-up, we instead turn to the magic of video. This trailer in particular has helped us get through the pain and Novocain numbness: Ben Shaprio’s documentary about photographer Gregory Crewdson, Brief Encounters. More than a decade in the making, it documents Crewdson’s film set-like process of capturing almost-surreal, haunting images of small town America. Knowing that the film will have its premiere in just a few days, launching with four screenings in Austin for SXSW (the first on March 10th at the Alamo Lamar) means that it’s that much close to starting a tour, which means it might come to Chicago so we can see it, which was the extra push we needed today to keep our sore head up. Here’s the film’s site and here’s the trailer, which is guaranteed to have you hooked within seconds:

New Career Opportunities Daily: The best jobs in media.

“Cure for the Common Font” — A Web Designer’s Introduction to Typeface Selection

Last week, I joined Frank Chimero, Tiffany Wardle, and Jason Santa Maria for a panel at the SXSW conference.

Now that web designers suddenly face the challenge (and delight) of choosing fonts from an ever-growing selection, we thought it’s a good time to recommend some basic principles for making wise type choices.

The slides from each of our four quick presentations are below, as well as audio generously provided by SXSW. If you’re short on time and feel like you know the fundamentals, skip ahead to the second half of the session — I think the Q&A is as useful as our prepared stuff.

Of course, an hour is hardly enough time to deliver what one can get from the first day in a good Type 1 course, and as I listen to the audio I cringe at all the crap I missed or said poorly, but I think we did a decent job of introducing some concepts that will launch young designers more confidently into the new typographic web.

If you attended the panel and have any questions that you didn’t get answered or simply need help finding the right font, feel free to contact me here or on Twitter: @typographica or @font_id.

Slides

Audio

Or view the slides at full screen to autoplay the audio.

Resources

Related Links

Recommended Books

Webfont Providers

Typefaces Used and Mentioned

Our Favorite Typefaces of the Moment


Excellence in Title Design

Une superbe compilation des meilleurs génériques de films (Opening Titles) réalisée par Ian Albinson pour le SXSW. Un concept de David Horridge sur une musique de RJD2 “Ghostwriter”, et des exemples tels que Forrest Gump, Dexter, Mad Men, The Social Network, Enter The Void etc.



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