Apr 29

Sustainability in 7: Series Recap

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90-x-90.jpg The Designers Accord Sustainability in 7 video series delivers a daily dose of design inspiration by today’s leading sustainability experts. Join in the conversation as they share 7 things every designer should consider when integrating sustainability into design practice.

It’s been an incredible month of sharing lessons in sustainability with thoughtful (and thought-provoking) videos from 17 of today’s most respected sustainability experts. We learned that “by design” starts with value thinking from William McDonough, the realities of sustainable business from Hunter Lovins and Lisa Gansky, that diversity creates resilience from Nathan Shedroff and that each of us should look to nature for design solutions from Janine Benyus. Each of our 17 presenters gave us a unique view on directions in sustainable design and what it means for makers, thinkers, consumers and producers today.

In case you missed any of the Sustainability in 7 videos, we’ve created an easy index of all our experts below! Bookmark and share the Sustainability in 7 homepage. All the videos will live at core77.com/sustainabilityin7 for your easy reference.

+ Fiona Bennie on Future Scenarios
+ Janine Benyus on Biomimicry
+ Allan Chochinov on the Seven Presumptions of Design
+ Dawn Danby on Life-Cycle Thinking
+ Andrew Dent on Materials
+ Gil Friend on Sustainable Business
+ Lisa Gansky on Sharing
+ Chris Hacker on the Design Process
+ Wendy Jedlička’s Seven Handy Tips to Help You Change the World
+ Hunter Lovins Makes the Business Case for Sustainability
+ William McDonough on Cradle to Cradle Design
+ Dara O’Rourke on Seven Design Principles for Sustainable Design
+ John Peterson on Pro Bono Design
+ Nathan Shedroff Explains Systems Thinking
+ John Thackara on Energy
+ Alissa Walker on Walking the Walk
+ Adam Werbach on Cultural Sustainability

The Designers Accord is a global coalition of designers, educators, and business leaders working together to create positive environmental and social impact. Adopters of the Designers Accord commit to five guidelines that provide collective and individual ways to integrate sustainability into design. The Designers Accord provides a participatory platform with online and offline manifestations so that members have access to a community of peers who share methodologies, resources, and experiences around environmental and social issues in design.

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Apr 28

Sustainability in 7: Allan Chochinov on the Seven Presumptions of Design

Posted in: Sustainability in Seven

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90-x-90.jpg The Designers Accord Sustainability in 7 video series delivers a daily dose of design inspiration by today’s leading sustainability experts. Join in the conversation as they share 7 things every designer should consider when integrating sustainability into design practice.

For our final Sustainability in 7, Core77’s very own Allan Chochinov sets the record straight on seven common misconceptions about sustainability and the discipline of design. Definitely a must-see for anyone interested in designing a better, more sustainable prosperous future.

Allan touches on many of the topics that our other guests have discussed at greater length over the past three weeks; you can always revisit previous videos here. Thanks for watching!

About Allan Chochinov

Allan Chochinov is a partner at Core77, a New York-based design network supporting the global design community. Chochinov serves as the editor-in-chief of Core77.com, Coroflot.com, and DesignDirectory.com; he also serves as an advisor to the Designers Accord. He writes and lectures widely on the impact of design on contemporary culture, and is the chair of the new MFA in Products of Design at SVA.

The Designers Accord is a global coalition of designers, educators, and business leaders working together to create positive environmental and social impact. Adopters of the Designers Accord commit to five guidelines that provide collective and individual ways to integrate sustainability into design. The Designers Accord provides a participatory platform with online and offline manifestations so that members have access to a community of peers who share methodologies, resources, and experiences around environmental and social issues in design.

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Apr 26

Sustainability in 7: Lisa Gansky On Sharing

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90-x-90.jpg The Designers Accord Sustainability in 7 video series delivers a daily dose of design inspiration by today’s leading sustainability experts. Join in the conversation as they share 7 things every designer should consider when integrating sustainability into design practice.

As Sustainability in 7 draws to a close, Lisa Gansky shares her thoughts on what she calls “meshing.” Between “pursuit of better things, easily shared,” and minimizing unused value—the automobile comes to mind as a canonical example—we agree that sharing is a viable business model.

About Lisa Gansky

Lisa Gansky is an entrepreneur, environmentalist, internet pioneer, and author. Gansky was co-founder and CEO of both GNN, the first commercial website (acquired by AOL in 1995), and Ofoto (sold to Eastman Kodak in 2001). Gansky’s focuses on sustainable ventures with positive social impact, and she has been an angel investor for over 15 years. She is the author of The Mesh: Why the Future of Business is Sharing. Learn more at meshing.it.

The Designers Accord is a global coalition of designers, educators, and business leaders working together to create positive environmental and social impact. Adopters of the Designers Accord commit to five guidelines that provide collective and individual ways to integrate sustainability into design. The Designers Accord provides a participatory platform with online and offline manifestations so that members have access to a community of peers who share methodologies, resources, and experiences around environmental and social issues in design.

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Apr 25

Sustainability in 7: John Peterson on Pro Bono Design

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90-x-90.jpg The Designers Accord Sustainability in 7 video series delivers a daily dose of design inspiration by today’s leading sustainability experts. Join in the conversation as they share 7 things every designer should consider when integrating sustainability into design practice.

Architect John Peterson kicks off our final (half-) week of Sustainability in 7 with a cleverly staged rundown of “seven things you can do to improve your pro bono experience.” We think he lives up to his final piece of advice to “set your expectations high [to achieve] a fantastic outcome.”

About John Peterson

John Peterson is the founder and president of “The 1%” program, Public Architecture asks firms to pledge one percent of their billable hours to pro bono service. Peterson also runs Peterson Architects, a for-profit design-intensive practice that is comprised of professionals with expertise in architecture, education, graphic design, journalism, landscape architecture, law and publishing.

The Designers Accord is a global coalition of designers, educators, and business leaders working together to create positive environmental and social impact. Adopters of the Designers Accord commit to five guidelines that provide collective and individual ways to integrate sustainability into design. The Designers Accord provides a participatory platform with online and offline manifestations so that members have access to a community of peers who share methodologies, resources, and experiences around environmental and social issues in design.

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Apr 22

Sustainability in 7: Adam Werbach Explains Cultural Sustainability

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90-x-90.jpg The Designers Accord Sustainability in 7 video series delivers a daily dose of design inspiration by today’s leading sustainability experts. Join in the conversation as they share 7 things every designer should consider when integrating sustainability into design practice.

HAPPY EARTH DAY! While the principles of sustainability apply to every discipline, the term is often reduced to shorthand for an eco-conscious, environmentally-sound lifestyle. If the current discourse typically focuses on social, economic or environmental sustainability, Werbach makes a case for the underrepresented fourth domain: culture.

About Adam Werbach

Adam Werbach is the Chief Sustainability Officer of Saatchi & Saatchi. He is the author of Strategy for Sustainability: A Business Manifesto, published by Harvard Business Press, and named one of the top business books of the year by Fast Company Magazine. He sometimes wears different-colored socks. He can be found on twitter @adamwerbach.

The Designers Accord is a global coalition of designers, educators, and business leaders working together to create positive environmental and social impact. Adopters of the Designers Accord commit to five guidelines that provide collective and individual ways to integrate sustainability into design. The Designers Accord provides a participatory platform with online and offline manifestations so that members have access to a community of peers who share methodologies, resources, and experiences around environmental and social issues in design.

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Apr 21

Sustainability in 7: Wendy Jedlicka’s Seven Handy Tips to Help You Change the World

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90-x-90.jpg The Designers Accord Sustainability in 7 video series delivers a daily dose of design inspiration by today’s leading sustainability experts. Join in the conversation as they share 7 things every designer should consider when integrating sustainability into design practice.

In today’s Sustainability in 7 short, Wendy Jedlička offers sound advice on “leaving the campsite better than you found it.” From simply being open to epiphanies to systems thinking, Jedlička covers the whole range of sustainability on the individual scale, closing by directing us to changestartsnow.info and sustainableinnovation.info.

About Wendy Jedlička

Wendy Jedlička, CPP is president of Jedlicka Design Ltd., national Co-coordinator for the o2 International Network for Sustainable Design in the US, and is (founding) faculty for Minneapolis College of Art and Design’s Sustainable Design Program. Additionally Ms. Jedlička writes the regular “Sustainability Update” feature column for Package Design Magazine, and was contributing editor for two books from Wiley Publishing (SustainableInnovation.info).

The Designers Accord is a global coalition of designers, educators, and business leaders working together to create positive environmental and social impact. Adopters of the Designers Accord commit to five guidelines that provide collective and individual ways to integrate sustainability into design. The Designers Accord provides a participatory platform with online and offline manifestations so that members have access to a community of peers who share methodologies, resources, and experiences around environmental and social issues in design.

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Apr 20

Sustainability in 7: Chris Hacker on the Design Process

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90-x-90.jpg The Designers Accord Sustainability in 7 video series delivers a daily dose of design inspiration by today’s leading sustainability experts. Join in the conversation as they share 7 things every designer should consider when integrating sustainability into design practice.

As the Chief Design Officer of one of the largest consumer goods producers in the world, Chris Hacker certainly knows a thing or two about design. Here, the Johnson & Johnson innovator offers “seven questions to ask before you design, specify or buy anything.”

About Chris Hacker

Chris Hacker is the chief design officer for Johnson & Johnson, leading all creative direction for brand identity, packaging design and brand imagery for the company’s consumer division. Prior to joining J&J, he was the Senior Vice President of Global Marketing and Design for Aveda. Under his leadership, Aveda received the 2004 National Design Award for Corporate Achievement from the Smithsonian Cooper-Hewitt National Design Museum.

The Designers Accord is a global coalition of designers, educators, and business leaders working together to create positive environmental and social impact. Adopters of the Designers Accord commit to five guidelines that provide collective and individual ways to integrate sustainability into design. The Designers Accord provides a participatory platform with online and offline manifestations so that members have access to a community of peers who share methodologies, resources, and experiences around environmental and social issues in design.

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Apr 19

Sustainability in 7: Nathan Shedroff Explains Systems Thinking

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90-x-90.jpg The Designers Accord Sustainability in 7 video series delivers a daily dose of design inspiration by today’s leading sustainability experts. Join in the conversation as they share 7 things every designer should consider when integrating sustainability into design practice.

In what he deems “probably the fastest introduction ever” to systems thinking, Nathan Shedroff introduces systems as a context and a perspective. Among the six other points, he touches on resilience as the successor to sustainability—which Michael Sammet explored at greater length to kick off sustainability month. (Who knows? Maybe we’ll be celebrating “Resilience Month” next year.)

About Nathan Shedroff

Nathan Shedroff is the chair of CCA’s MBA in Design Strategy program and serves as an advisor for the Designers Accord. Shedroff is a pioneer in experience design, interaction design, information design, and speaks and teaches internationally. His books include: Experience Design 1.1, Making Meaning, Design is the Problem and the upcoming, Make It So.

The Designers Accord is a global coalition of designers, educators, and business leaders working together to create positive environmental and social impact. Adopters of the Designers Accord commit to five guidelines that provide collective and individual ways to integrate sustainability into design. The Designers Accord provides a participatory platform with online and offline manifestations so that members have access to a community of peers who share methodologies, resources, and experiences around environmental and social issues in design.

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Apr 18

Sustainability in 7: Hunter Lovins Makes the Business Case for Sustainability

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90-x-90.jpg The Designers Accord Sustainability in 7 video series delivers a daily dose of design inspiration by today’s leading sustainability experts. Join in the conversation as they share 7 things every designer should consider when integrating sustainability into design practice.

Hunter Lovins kicks off Sustainability in 7 this week with by explaining her notion of Natural Capitalism, namely why sustainability and good business are one in the same. (She also gives a shout out to Janine Benyus.)

About Hunter Lovins

L. Hunter Lovins is President of Natural Capitalism Solutions, a professor of Sustainable Business Management at Bainbridge Graduate Institute, and Chief Insurgent of the Madrone Project. She has co-authored 14 books including the seminal work Natural Capitalism and its 2011 sequel, Climate Capitalism. She was millennium TIME Magazine Hero of the Planet, and in 2009 Newsweek Magazine dubbed her a “Green Business Icon.”

The Designers Accord is a global coalition of designers, educators, and business leaders working together to create positive environmental and social impact. Adopters of the Designers Accord commit to five guidelines that provide collective and individual ways to integrate sustainability into design. The Designers Accord provides a participatory platform with online and offline manifestations so that members have access to a community of peers who share methodologies, resources, and experiences around environmental and social issues in design.

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Apr 15

Sustainability in 7: Dawn Danby Talks Life-Cycle Thinking

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90-x-90.jpg The Designers Accord Sustainability in 7 video series delivers a daily dose of design inspiration by today’s leading sustainability experts. Join in the conversation as they share 7 things every designer should consider when integrating sustainability into design practice.

In our second Friday edition of Sustainability in 7, Autodesk’s Dawn Danby explores life-cycles thinking as a design principle, covering the ground from inspiration to longevity. The message that “we have to look at the whole system” is certainly one we’ve heard before, but Dawn offers suggestions for how to do so.

About Dawn Danby

Recognized by Fast Company in 2009 as one of the 100 Most Creative People in Business, Dawn Danby has spent over a decade working in sustainable design and strategy. With Autodesk’s Sustainability team, she works to integrate ecological and human impact considerations into the design practice and digital tools of 10 million designers, architects, and engineers worldwide. Her team recently launched the Autodesk Sustainability Workshop, an online platform showing young engineers how to apply sustainability to real-world design and engineering problems. Danby has an industrial design degree from RISD and an MBA in Sustainable Business from the Bainbridge Graduate Institute.

Dawn on Twitter: @altissima
Sustainability Workshop on Twitter: @ecoworkshop

The Designers Accord is a global coalition of designers, educators, and business leaders working together to create positive environmental and social impact. Adopters of the Designers Accord commit to five guidelines that provide collective and individual ways to integrate sustainability into design. The Designers Accord provides a participatory platform with online and offline manifestations so that members have access to a community of peers who share methodologies, resources, and experiences around environmental and social issues in design.

(more…)


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