Hasta La Ideas

Designers Studio XAG have created a window installation in London for French fashion designer Christian Louboutin, spelling out the brand name in bright neon lettering. 

The window is furnished with a neon arrow and an array of backlit oversized perspex letters decorated with bulbs.

Shoes by Louboutin are perched on the letters.

Photographs are by Susie Rea.

Other projects by Studio XAG on Dezeen »
More window installations on Dezeen »
More fashion on Dezeen »

Here’s some more information from the designers:

Christian Louboutin: Mount Street Boutique, Neon Graveyard.

Take a stroll down down London’s Mount St & be dazzled by studioXAG’s latest window.

Gorgeous shoes & handbags sit amongst giant lit letters spelling out Christian Louboutin. Each letter has it’s own story to tell & can be traced back to original Vegas signage.

After a lot of typographical experimentation we laser cut a 1:10 scale models in acrylic to get a real understanding for proportion, lighting configuration and colours.

After much fine adjustment we went into production. We had metalworkers fold, roll and weld the stainless steel shells.

The lights are a mix of Pygmy and Golfball bulbs, 4 different colours of neon, backlit perspex and crystal Cabochon.

To make sure the window all came together beautifully each letter was powder coated in a rich, bright and glossy colour to match a shoe or a bag in Christian Louboutin’s current collection.

See also:

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RCA graduates in Harvey Nichols windows	Maison Hermès Window Display by Tokujin Yoshioka	Clockwork Snow by Tjep.