Hydration Education

Tips and tricks to battle sky-high dehydration
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Ask any frequent flier for their tips on how to land at your destination feeling refreshed, and proper hydration will surely rank at the top of the list. Because the level of humidity in most airplane cabins can dip as much as 55% lower than that in a typical room on the ground, passengers must work especially hard to make sure they compensate for the extra-dry air.

The key, says trainer and fitness expert Jennifer Cohen, lies in battling dehydration before you even get off the ground. “The bottom line is, people don’t drink enough water,” she says. “Dehydration causes other maladies, aches and pains, and can mask many other things including fluctuating hormone levels.” So, not only does Cohen recommend drinking at least 30-50% more than the sea-level recommendation of 64 ounces a day, but, she says, avoiding foods high in dehydrating sodium in favor of those with a high water content (lettuce, cucumber, jicama) is crucial as well. Besides water, which Cohen says goes down easier—read: quenches your cells more quickly—liquids like herbal tea and aloe water help the body stay hydrated.

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Carolyn Paddock of In-Flight Insider, the lead flight attendant for a privately held Gulfstream IV corporate jet, has flown more than 10 million miles. “Dehydration in flight is no small matter,” she says. “For passengers, it ranges from discomfort to fatigue. For pilots and flight attendants, it’s critical that they keep their bodies, but more importantly, their brains, hydrated so that they can function at full capacity for a safe flight.”

During Paddock’s many years in the air she’s learned a few tricks to share with her fellow travelers. In addition to regular water she suggests drinking coconut water, which is rich in minerals and electrolytes, before and after flying. In some cases airlines have added coconut water to their beverage options, and brands like Purity Coconut Water have engineered the formula in single-serve powder packs that travelers can carry on through security and mix with fresh water during the flight.

Paddock also recommends packing a carry-on with pure saline eye drops and a non-medicated nose spray like Ocean to help keep nasal passages from drying out. Bioponic Phytoceuticals makes a nose spray with tumeric root and spearmint called Flight Spray that helps alleviate dryness and enhance the body’s ability to fight infection. It’s also important not to neglect one’s skin, which can dry out quickly while in the air. The sign of a seasoned jet setter—one-ounce moisturizer on-hand to apply frequently throughout the flight.

Veteran flight attendants reassure us that they’re always willing and ready to keep coming back with water during the flight, and self-proclaimed “travel insider” John DiScala (AKA Johnny Jet) offers up a helpful hint that goes beyond just skipping alcohol and caffeine, two more notorious dehydrators. “Choose an aisle seat,” he says, “because you’ll be getting up often, but you won’t get dehydrated.”


Tap Into Austin Signature Cocktail

PDT’s Jim Meehan mixed the perfect Manhattan

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We recently hosted a series of parties in five U.S. cities to bring the Subpop Showcase at SXSW to those that couldn’t make the trip to Austin. To ensure the highest level of sophistication to the bar, we enlisted our friend Jim Meehan of NYC’s famed speakeasy PDT to mix something special. As a pioneer in the mixology movement and author of The PDT Cocktail Book, Meehan fit the bill to concoct our very own signature cocktail.

Rather than reinvent the wheel, Meehan drew on his classic style and the event at hand for inspiration. With a Kentucky Rye and orange bitters, Meehan just slightly dressed up the classic Manhattan. Meehan describes it as “a Perfect Manhattan—made with both sweet and dry vermouth—that takes cues from MasterCard’s logo in the garnish: an orange disc and brandied cherry.”

Tap Into Austin Signature Cocktail

2 oz. Bulleit Rye Whiskey

1/2 oz. Vya Dry Vermouth

1/2 oz. Vya Sweet Vermouth

2 Dashes of Miracle Mile Bergamot Orange Bitters

Stir with ice and strain into a chilled coupe

Pinch an orange twist over the surface of the drink then affix it to a cocktail pick with a brandied cherry.

Photography by Nick Brown


Tap into Austin 2012: Sub Pop

Behind the scenes with the famous indie label and what to expect at their SXSW Showcase

In partnership with MasterCard, on 16 March 2012 we’ll be streaming the Sub Pop Showcase live from SXSW in Austin to parties in NYC, LA, DC, SF and Chicago. In anticipation of the showcase we shot this video at Sub Pop’s headquarters in Seattle to get to know the label a little better.

Visit Tap into Austin 2012 to catch the Sub Pop Showcase livestream on Friday night and learn more about what’s happening in Austin during SXSW.

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Tap Into SXSW

Exclusive content and Sub Pop’s showcase live streamed to parties in five cities during SXSW, courtesy of MasterCard®

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We’re bringing you exclusive content from Austin and bringing a little bit of the city to you courtesy of MasterCard PayPass®. You’re familiar with the Cool Hunting motto “Always More”, so it’s no surprise that one party isn’t enough. That’s why we’re throwing five parties. At the same time. This Friday night, 16 March 2012, you can join us in NYC, LA, DC, SF and Chicago to see a live stream of the Sub Pop SXSW Showcase featuring Niki & the Dove, Spoek Mathambo and THEESatisfaction.

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The events feature outstanding DJs like Boy Wonder and Jon Huang in Chicago, Chances With Wolves in NYC, Chris Holmes + Brie Larson + Elijah Wood + Turquoise Wisdom in LA, Stretch Armstrong in D.C. and Claude VonStroke in San Francisco. Each will have an open bar and our special South by Southwest cocktail created by celebrated mixologist Jim Meehan, along with food from some of the country’s best food trucks—all for free. You can RSVP via the city links above, just make sure that you bring your MasterCard, or a friend who has one.

For those of you who can’t make it to one of the parties you can watch the stream live on the Tap Into SXSW section of Cool Hunting. In addition to the bands mentioned, Debo Band and Gashcat will also be streamed lived starting at 9pm CDT.

We’ll be adding new content daily to the Tap Into SXSW section of Cool Hunting, so check back often for exclusive interviews, videos and more.

Visit Tap into Austin 2012 to catch the Sub Pop Showcase livestream on Friday night and learn more about what’s happening in Austin during SXSW.

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