Besides the ubiquitous buzzwords like “handcrafted” and “sustainable,” one of the promising trends we noticed at the Salone (and a trip to Holon Design Week) was the emergence of the Middle East design scene. Carwan Gallery and AUS were easily some of my favorite shows at Ventura Lambrate and SaloneSatellite, respectively, and we were also impressed with the TLV Express, a collective of young designers from Israel’s second-largest city.
Meanwhile, at the exact opposite end of the warehouse space on Via Massimiliano, some four dozen students from Jersualem’s Bezalel Academy of Art and Design exhibited an impressive range of work as “Design Bonanza.”
Somewhere in the midst of mundane technology, in the desert of everyday materials, within the familiar combinations, gold awaits to be discovered. The term “Bonanza” expresses the alchemic moment: a dream in which a new idea is born, the discovery of a treasure.
The “mining” process of new ideas, like a golden artery within familiar patterns, an opportunity within the material or object, characterizes the chosen batch of works by undergraduate and graduate industrial design students… “Design Bonanza” expresses the experimental spirit of Bezalel, one of the most recognized design academies in the world: creative research which encourages the students to doubt and look for that which is new in the material, shape, and idea, as tools for continued examination of the field of design.
“Design Bonanza” presents the designer’s digging tools, as a process of searching for a path between junctions: margins and center, old and new. The metaphoric expression of the process is presented here using three essences: dirt, dust and gold. The first represents the period of the search, the second the moment of explosion, and discovery, and the third, the catharsis process of the discovery, when it transforms into a pure and refined idea.
The “Gold Rush” from the early 20th Century is replaced at the beginning of the 21st Century with a new “Gold Rush”, which emanates from the beginning of the decline of the modern financial and social system. However, the real “gold” is in the free imagination, the aspirations, and the exposed, albeit filled with emotion, perspective of new creators. The hidden dreams in “Design Bonanza” try to illustrate the urge, discovery and future products of young designers in Israel.
Itamar Foguel – “Glass Knives for the Post-Modern Neanderthal”
The project deals with the art of breaking rock and glass into blades in a traditional manner, as was done by prehistoric man, and connecting it with modern processing technologies of metal and glass. The project raises associations of an apocalyptic world, in which man will create survival tools from broken bottles, manually, without any raw materials or industry.
Ofer Berman – “100% Couio”
Glasses made of leather. The glasses were made using a method of bending, for strength and form. The graphics were burned onto the product with the use of laser.
Rami Tareef – “COD Craft-Oriented Design”
Rami’s project tries to study the differences and similarities between craft and modern innovative design. It examines the borders of hybridization between them, stretches them, and tries to remain with something identifiable with the past. The woven furniture that he created is based on traditional craft and preserves its production values together with massive industrial design.
Vadim Prokofiev – “Arachnophobia”
Vadim created a glove with a very long and hard index finger and a “diminutive glass.” This set allows people who have arachnophobia to optically “reduce” the size of a spider and thus make it appear less threatening. With the long finger, spiders can be touched without fear. Nothing will happen if the spider catches the finger.
Shelly Simcha – “Hair Brushes”
What if we could determine the types of hair growing from our brushes and paintbrushes? Could we give them specific characteristics, following a genetic specification and unique character, which would affect the way we use them and the products?
Hair is the memory of a specific person. Today, with a single Photoshop click, we can change the hair, the character and the memory. I at least hope that if we reach that moment, my brush will not have a “bad hair day.”
Guy Mishaly – “Blast Chair by Explosion”
In this project, Guy used explosives as a tool; however, he creates objects that are disconnected from their immediate associative context. The series of chairs embodies a new interpretation: the objects begin as geometric volumes made of tin sheets, wired with explosives. The explosion changes
the generic shape into an object with a unique character, while using the explosion element, which will forever create objects that are different from one another.
The making-of video circulated a bit when Mishaly released it last year; check it out after the jump:
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