Lori Greiner Discusses ‘Oprah Effect,’ What Inventors Need to Succeed

Lori Greiner knows firsthand the power of Oprah Winfrey to sell product.

In part two of our conversation with Greiner, the “Queen of QVC” and regular on ABC’s Shark Tank tells SocialTimes editor Devon Glenn what happens when one of your products makes the list of Oprah’s favorite things, how every inventor thinks they have the greatest thing in the world, and what they need to do to make sure they’re right.

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Adam Glassman Talks Rookie Fashion Stylist Mistakes

If only he had enough hours in a day. That’s the most challenging part of Adam Glassman‘s gig as creative director of O Magazine, a post where he’s constantly navigating the worlds of graphic design and fashion.

In the latest installment of Mediabistro’s So What Do You Do? series, Glassman gives career and fashion advice, and tells what it’s like to style the Queen of Media: “We make it as fun and as painless as possible.” Hmm, maybe they share a few sips of Casa Dragones after a marathon shoot? Here’s an excerpt of the Q&A:

What is the biggest mistake that you see young professionals making? What’s the one tip that interns or fashion assistants should keep in mind?
First of all, I think everyone should do their homework. You need to know who you’re interviewing with — not just the human being, but also the publication. And I can tell you numerous times people have come in and they’ve never picked up an issue of O Magazine. And I have to tell you something: that doesn’t fly. There are so few jobs out there right now for young people, and there are a lot of people looking for a job. The moment you say that to me, the interview is over, basically, in my mind.

For more, read So What Do You Do, Adam Glassman, Creative Director at O Magazine?

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