Aesop East Hampton by NADAAA

Shelves are supported by dowels slotted into pegboard walls at a new store for skin and haircare brand Aesop in the Hamptons, New York (+ slideshow).

Aesop East Hampton by NADAAA

Designed and built by New York studio NADAAA, who previously completed another Aesop shop in San Francisco, Aesop East Hampton has pegboard walls around three sides of its interior and a free-standing basin at its centre.

Aesop East Hampton by NADAAA

Dowels of different sizes can be slotted into various places on the walls to change the arrangement of shelves for displaying the brand’s signature brown-glass bottles. Walls above and below are painted in a pale shade of blue.

Aesop East Hampton by NADAAA

The central sink – a key feature in Aesop’s stores –  is made from a Vermont soapstone that is typical in north-American bathrooms, while the taps are fixed to copper pipes.

Aesop East Hampton by NADAAA

Dezeen previously interviewed brand founder Dennis Paphitis about how Aesop stores always feature unique designs. “I was horrified at the thought of a soulless chain,” he said.

Aesop East Hampton by NADAAA

Other Aesops featured on Dezeen include one in Tokyo made from the reclaimed materials of a demolished house and one in Paris with shelves made from hand-made iron nails. Aesops in the US include a New York kiosk made from over 1000 copies of the New York Times and a Boston store with shelves made from cornices. See more Aesop stores on Dezeen.

Here’s some more information from Aesop:


Aesop is pleased to announce the opening of a signature store in the Hamptons, and to take up residence in an area that has been home to many gifted creative spirits – Jackson Pollock, Lee Krasner, Willem de Kooning, Frank O’Hara and Jean Stafford among them.

In recognition of the Hamptons’ cultural and maritime heritage, Aesop East Hampton presents a tableau of practical and programmatic objects within a simple installation. Digitally fabricated pegboard panels line the walls, with dowels of varying lengths inserted to support orderly product display. A basin crafted from Vermont soapstone – a material long used for wash sinks in northeast United States – occupies the central space, with taps employing the simple copper valves often seen in the neighbourhood’s carefully constructed gardens. A picture window opening onto the sidewalk allows for abundant natural light.

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by NADAAA
appeared first on Dezeen.

Aesop Fillmore Street by NADAAA

Reclaimed timber boxes are piled up to the ceiling to create a wall of shelves at the new San Francisco store for skin and haircare brand Aesop (+ slideshow).

Aesop Fillmore Street by NADAAA

Designed by Boston architects NADAAA, Aesop Fillmore Street draws inspiration from pre-twentieth century apothecaries, where assorted bottles and tubes would be displayed on a jumble of wall-mounted shelves.

Aesop Fillmore Street by NADAAA

The boxes were made to measure using reclaimed wooden boards, which were sanded on one side to create a variation between the inside and outside surfaces.

Aesop Fillmore Street by NADAAA

Architect Nader Tehrani explained: “Aesop has carefully considered dimensions of products as well as a clear methodology of display and presentation. We used these measurements as a means to create and array the boxes to best fulfill the quantity and types of products.”

Aesop Fillmore Street by NADAAA

Due to the limited width of the store, the boxes are only located on one wall to prevent narrowing the room and they also integrate a wooden counter with two basins.

Aesop Fillmore Street by NADAAA

The remaining walls are lined with cork, as is a second counter that can be moved into different positions.

Aesop Fillmore Street by NADAAA

“The cork is used as a scalar and textural counterbalance to the wall,” added Tehrani. “Cork has a material depth that softens the surfaces and helps attenuate undesired sounds.”

Aesop Fillmore Street by NADAAA

Aesop stores always feature unique designs because brand founder Dennis Paphitis didn’t want to create a “soulless chain”, as he told Dezeen when we met up with him recently. Other interesting Aesop branches include a Singapore shop with coconut-husk string hanging from the ceiling and a New York kiosk made from piles of newspapers.

See all our stories about Aesop »

Here’s a little more text from the brand:


Aesop Fillmore Street

San Francisco recently welcomed its first Aesop signature store at 2454 Fillmore Street, in a neighbourhood shaped by consecutive influxes of Eastern European, Japanese and African-American residents, and the heydays of American jazz and rock.

The result of a collaboration with Boston architectural firm NADAAA, this space is sibling to another launched simultaneously in Manhattan’s SoHo district. Both stores have been designed around a fascination with pre-twentieth century apothecaries and twenty-first century skin care. The predominant element in each is a tapestry of shelving crafted from reclaimed wooden boxes. Subdivided and pixilated by the varying dimensions of the boxes, the arrangement invites visual and tactile exploration; its dominance is balanced here by a cork wall and ceiling, and dark masonite flooring.

The post Aesop Fillmore Street
by NADAAA
appeared first on Dezeen.