Tap Into Austin Signature Cocktail

PDT’s Jim Meehan mixed the perfect Manhattan

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We recently hosted a series of parties in five U.S. cities to bring the Subpop Showcase at SXSW to those that couldn’t make the trip to Austin. To ensure the highest level of sophistication to the bar, we enlisted our friend Jim Meehan of NYC’s famed speakeasy PDT to mix something special. As a pioneer in the mixology movement and author of The PDT Cocktail Book, Meehan fit the bill to concoct our very own signature cocktail.

Rather than reinvent the wheel, Meehan drew on his classic style and the event at hand for inspiration. With a Kentucky Rye and orange bitters, Meehan just slightly dressed up the classic Manhattan. Meehan describes it as “a Perfect Manhattan—made with both sweet and dry vermouth—that takes cues from MasterCard’s logo in the garnish: an orange disc and brandied cherry.”

Tap Into Austin Signature Cocktail

2 oz. Bulleit Rye Whiskey

1/2 oz. Vya Dry Vermouth

1/2 oz. Vya Sweet Vermouth

2 Dashes of Miracle Mile Bergamot Orange Bitters

Stir with ice and strain into a chilled coupe

Pinch an orange twist over the surface of the drink then affix it to a cocktail pick with a brandied cherry.

Photography by Nick Brown


Small Apartments

Johnny Knoxville on the film adaptation of Chris Millis’ novella recently debuted at SXSW

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Small Apartments focuses in on the small lives lived inside of a run-down Los Angeles apartment complex on the wrong side of the tracks. Little Britain’s Matt Lucas is both creepy and sympathetic in his stellar performance as the eccentric Franklin Franklin, an underwear-clad Swiss alphorn-playing weirdo who accidentally kills his horrible landlord (Fargo’s Peter Stormare). Franklin adores his handsome, charismatic older brother (James Marsden) who lives in a mental institution and sends him daily letters, cassette tapes of his rantings and ravings, and fingernail clippings. One day when no letter arrives, Franklin panics and goes to investigate what’s happened to his sibling.

Franklin’s soda bottle-filled apartment is flanked by those of his neighbors, Tommy Balls, a ne’er do well stoner liquor store worker (played by a terrific Johnny Knoxville) and Mr. Allspice, a bitter, divorced painter who moved into the building and just never left (James Caan). Neither can stand freaky Franklin or his annoying alphorn playing.

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The cast is rounded out by Billy Crystal, whose wonderfully nuanced and unexpectedly hilarious performance as the world-weary and spray-tanned fire investigator Dolph Lundgren introduces the audience to an egotistical moonlighting pop psychologist preaching the gospel of “brain brawn”. Juno Temple plays an aspiring teen stripper with dreams of Vegas who lives in the building and the always pitch-perfect Amanda Plummer shares awkwardly sweet screen time with Knoxville as Tommy Balls’ worried mother.

Director Jonas Åkerlund is practically a legend for his music video work (Madonna’s “Ray of Light,” Prodigy’s “Smack My Bitch Up,” Lady Gaga and Beyonce’s “Telephone” and dozens of other iconic clips), known for his meticulous eye, strong art direction, innovative camerawork and clever edits. The slow-moving Small Apartments, is, as the title implies, a small film, but one that features an impressive A-list cast and, despite the Coen Brothers-esque darkness of the plot, an ultimately uplifting message.

The screenplay was written by Chris Millis and adapted from his own novella, which won the 23rd Annual International 3-Day Novel Contest in 2000. The movie’s haunting soundtrack comes courtesy of Swedish composer Per Gessel.

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Tap Into SXSW

Exclusive content and Sub Pop’s showcase live streamed to parties in five cities during SXSW, courtesy of MasterCard®

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We’re bringing you exclusive content from Austin and bringing a little bit of the city to you courtesy of MasterCard PayPass®. You’re familiar with the Cool Hunting motto “Always More”, so it’s no surprise that one party isn’t enough. That’s why we’re throwing five parties. At the same time. This Friday night, 16 March 2012, you can join us in NYC, LA, DC, SF and Chicago to see a live stream of the Sub Pop SXSW Showcase featuring Niki & the Dove, Spoek Mathambo and THEESatisfaction.

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The events feature outstanding DJs like Boy Wonder and Jon Huang in Chicago, Chances With Wolves in NYC, Chris Holmes + Brie Larson + Elijah Wood + Turquoise Wisdom in LA, Stretch Armstrong in D.C. and Claude VonStroke in San Francisco. Each will have an open bar and our special South by Southwest cocktail created by celebrated mixologist Jim Meehan, along with food from some of the country’s best food trucks—all for free. You can RSVP via the city links above, just make sure that you bring your MasterCard, or a friend who has one.

For those of you who can’t make it to one of the parties you can watch the stream live on the Tap Into SXSW section of Cool Hunting. In addition to the bands mentioned, Debo Band and Gashcat will also be streamed lived starting at 9pm CDT.

We’ll be adding new content daily to the Tap Into SXSW section of Cool Hunting, so check back often for exclusive interviews, videos and more.

Visit Tap into Austin 2012 to catch the Sub Pop Showcase livestream on Friday night and learn more about what’s happening in Austin during SXSW.

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