Jul 03

Inspire Fashionistas at LuckyMag.com

Posted in: freelance writing, How to Pitch, how to write for magazines, Lucky magazine, magazine editors, Verena von Pfetten

LuckyMag.comLucky prides itself for bringing the shop-ability factor to fashion; every single item in the magazine and on its website is available to purchase from the moment it’s featured. And in addition to a focus on “what to buy” and “where to buy it,” Luckymag.com is all about “how to wear it,” but with the type of laid-back, sister-to-sister advice you’d get from your best girlfriend.

Executive digital editor Verena von Pfetten says she regards the Lucky girl “as smart or smarter” than the mag’s in-house team. “She knows what she likes; she knows her style. We’re certainly not talking down to her. We’re just taking the resources that we have, which is a huge market team and a team of editors and the fact that this is what we do all day every day, and trying to make our readers’ life easier.”

With that in mind, freelancers are more than welcome to pitch creative ideas. For writers guidelines and editors’ contact info, read How To Pitch: LuckyMag.com.

– Sherry Yuan

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Jul 18

Lucky‘s Brandon Holley Talks Photoshop and Fashion

Posted in: airbrushing, Brandon Holley, Lucky magazine, Media Beat

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In the final segment of our Media Beat interview with Lucky editor-in-chief Brandon Holley, the print vet talked about the explosion of street style, where women can find designer goods (or versions of them) for cheap, and that hot-button issue every magazine editor grapples with: Photoshop.

Sure, a petition against Seventeen has the pub pledging to feature more “healthy, real women,” but is it even possible for a magazine to succeed without airbrushing its models? Uh, no, said Holley.

“I’ve done a bunch of focus groups, and women will constantly say, ‘Why don’t you just put a real person on the cover? I don’t wanna see a celebrity.’ That cover would sell 10 copies,” said Holley. “So, what women say they want and what they want are two different things sometimes. I mean, we do need to show more women with real bodies, absolutely. But I don’t think that should be a dead set rule.”

Part 1: Lucky EIC Brandon Holley on Getting a Magazine Job
Part 2: Brandon Holley Calls Fashion Blogging ‘Most Exciting Thing to Happen in Publishing in Decades’

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Jul 17

Brandon Holley Calls Fashion Blogging ‘Most Exciting Thing to Happen in Publishing in Decades’

Posted in: Brandon Holley, fashion bloggers, fashion blogging, Lucky magazine, Lucky Style Collective, Media Beat

They say if you can’t beat ‘em join ‘em… or, do one better and let ‘em eat off your plate. That’s Lucky editor-in-chief Brandon Holley‘s approach to the Web.

In the second installment of our Media Beat interview, Holley, who once headed Yahoo! Shine, said she realized pretty early that the days of finding new readers “on the back of a CVS newsstand somewhere” are over.

“Fashion blogging, to me, is the most exciting thing that’s happened in publishing in decades. It’s really created a new tier of content, and you can either separate yourself from that content or you can bring it in,” she explained. “One way that we bring it in is we have a desk where bloggers can come in and sit — they’re called our Lucky Style Collective — they contribute content to the magazine; they contribute certainly online. So, it’s a sharing of pockets of audience.”

Part 1:Lucky EIC Brandon Holley on Getting a Magazine Job
Part 3: Lucky’s Brandon Holley Talks Photoshop and Fashion

New Career Opportunities Daily: The best jobs in media.

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