Hasta La Ideas

Movie: Miguel Fluxá, head of shoe brand Camper, says the company’s use of high-profile designers for its stores is more about brand-building than making money in this movie filmed at the opening of the latest New York store. 

Camper has commissioned a host of internationally renowned designers to design its stores around the world.

“We’ve worked with many people, from Martí Guixé to the Bouroullec brothers, the Campana brothers, Alfredo Häberli, Tokujin Yoshioka and Shigeru Ban,” says Fluxá, who was speaking at the opening of the brand’s store on Fifth Avenue in New York designed by Japanese design company Nendo.

Fluxá says the company took this approach to its store design when it first started expanding outside of Spain.

“We thought it was interesting not to repeat [the design of the Spanish stores],” he explains. “The world today is becoming a little bit boring, everything is becoming the same. So we thought it was interesting for the brand, and for the cities, to do different designs from one place to the other.”

Camper is a family-owned company; Fluxá’s great-grandfather, a Mallorca farmer, founded the business in 1877 and his father went on to establish the brand as we know it today in the 1970s.

Fluxá says that this allows the company to experiment with different design approaches for its stores without worrying about the commercial impact.

“We’re lucky to be a privately-owned company, a family-owned company, so we look at the long term and we try to do things that we like to do,” he says.

“Of course, we think it’s of benefit to the brand. It’s given a lot of identity to the brand, and customers recognise it. Some concepts work better than others but the reality is that we don’t measure it.”

Other recently opened Camper stores include one in Shanghai by Chinese architects Neri&Hu, which features a house that appears to be cut in half, and one in Sweden by Note Design Studio filled with mobile metal trolleys. See more Camper stores on Dezeen »

The post “We’re lucky to be a family-owned company;
we can do things we like to do” appeared first on Dezeen.

Adobe employees can play basketball and ping pong inside the software company’s new mural-covered Utah campus by San Francisco-based designers Rapt Studio (+ movie).

The campus, recently completed by architects WRNS Studio, is located in Lehi, Utah, and houses over 1000 Adobe employees.

Rapt Studio covered the walls with murals by street artist El Mac and tattoo and graffiti artist Mike Giant, as well as designs that reference computer graphics and technology.

Huge colour swatches from Pantone have been used on the end of rows of desks, while other walls feature examples of handwritten and digital typography.

The campus is equipped with a full-size basketball court, a climbing wall, pool and ping pong tables and a gym.

The playful interior is a reflection of Adobe’s creative business, explained David Galullo, design principal of Rapt Studio.

“We were brought in as an agent of change to showcase Adobe’s existing culture and magnify it through workplace design, drawing upon the company’s roots in creativity and innovation to fuel the space,” he said.

We’ve published several offices for technology companies on Dezeen, including a Microsoft building in Vienna kitted out with a slide and themed meeting rooms and a Google building in London with games rooms and music studios.

Last year Facebook announced that architect Frank Gehry is designing a new campus for the social media giant.

See all our stories about offices »
See all our stories about technology companies »

Above: movie by Rapt Studio

Photographs are by Eric Laignel.

Here’s some more information from Rapt Studio:

Rapt Studio Unveils Design of Adobe’s New Utah Campus

Rapt Studio, an award-winning, multidisciplinary, design practice, announced the completion of its project for Adobe Systems Inc.’s new campus, located in Lehi, Utah. Housing up to 1,100 Adobe employees, the four-story, 280,000 square foot state-of-the-art building showcases Rapt Studio’s unique approach to integrated workspace design becoming an interface between a company’s brand and culture and its staff and customers.

In 2010, Adobe commissioned Rapt Studio to plan its interior design, capitalizing on the firm’s expertise in defining and designing environments around evolving cultures. Adobe challenged Rapt to create a workplace that would be both an extension and reflection of Adobe’s innovative brand and an engine for capturing its evolving culture.

“This is a benchmark project for us,” said David Galullo, CEO and design principal of Rapt Studio. “We were brought in as an agent of change to showcase Adobe’s existing culture and magnify it through workplace design, drawing upon the company’s roots in creativity and innovation to fuel the space. By aligning the interests of Adobe’s customers, employees and leadership, we were able to create a space that is the gold standard for integrated workplaces. Design should solve ongoing challenges, inspire unparalleled performance and connect people and places in a meaningful way.”

With a client base that includes The North Face, Salesforce.com, SAP and many more, Rapt’s holistic integrated practice delivers real impact by creating and connecting brands and environments to the people who use them. Rapt sought to match Adobe’s unique approach of integrating the art and science of creating digital experiences by designing an open, collaborative environment for the company’s employees, bringing brand expression outward in a public-facing way.

“Rapt’s design captures the magic of Adobe,” said Bradley Rencher, senior vice president and general manager, Digital Marketing Business, Adobe. “By making our innovative spirit manifest throughout the entire building, they delivered on the promise to connect Adobe’s brand to our employees, which in turn extends to our customers. This amazing building will not only help us attract top talent, but inspire that talent to excel here.”

Rapt filled the space with graphic reminders of the wonder that Adobe brings to the world, from images created by global artists using Adobe software to murals by street artist El Mac and graffiti artist Mike Giant in their signature styles. Adobe’s facility also features an employee café, an indoor basketball court, a rock-climbing wall, a game room named “The Bunker” and a fully equipped gym.

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by Rapt Studio appeared first on Dezeen.