“The creative philosophy here is that there isn’t one,” says Eddie Opara of the many-splendored life at Pentagram, where he has been a partner since 2010. “No one’s trying to tell you to change your philosophy or methodologies of design, but [to] live within, or live with, other philosophies, because there’s never one.” It’s a multifaceted perspective that Opara has applied most recently to Platform, a new non-profit that aims to boost participation of underrepresented groups—particularly African-Americans, Latinos, and women—in technology and entrepreneurship. The designer and his team created the identity and website for the organization, as well as the graphics for the first Platform Summit, a TED-style confab held in July at the MIT Media Lab. Sneak a peek inside Pentagram and learn more about Opara in the below video, created by Athletics as part of the urbane graphic design extravaganza that is “Image of the Studio,” which opens today at Cooper Union’s Herb Lubalin Study Center of Design and Typography.
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