Hella Bitter

Two cocktail recipes from the Brooklyn-based purveyors of craft bitters

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With a mission to “make the world a bitter place,” Hella Bitter is a brand of bitters focused on creating fine, hand-crafted cocktail accompaniments. The name and the attitude of irreverence are evidence of the brand’s Bay Area roots—the company may have ditched the former logo personality of a well-dressed gent sporting a “thizz face”, but their origins remain a major influence. Operating out of Brooklyn, Hella Bitter is part of a growing community of enthusiasts looking to take craft cocktails to boozy new heights.

Fine ingredients and small-batch production help to distinguish Hella. Departing slightly from the norm, their aromatic bitters use a wormwood rather than an angostura base (a detail based more on preference than quality), and caramelized sugar gives a rich color and viscosity. Hella’s citrus bitters can substitute garden variety orange bitters, and the company occasionally releases off-the-wall seasonal varieties, such as a vanilla kumquat creation. While made to compliment cocktails, Hella Bitter encourages people to dilute their bitters in a glass of seltzer for a refreshing dram.

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We recently enlisted Hella’s help to come up with a duo of cocktails for CH readers. The two tequila concoctions below are ideal for knocking a few back during a sun-filled happy hour.

La Ultima Palabra

1.5 oz Reposado Tequila

2 healthy dashes of Hella Bitter Citrus

0.5 oz Green Chartreuse

0.5 oz Maraschino

0.5 oz Fresh Lime

Use a jigger to measure out tequila, chartreuse, and lime over ice. Add Hella Bitter. Shake and strain into a coupe glass pre-garnished a with premium grade maraschino cherry.

High Noon Tea

2.0 oz Reposado Tequila

2 healthy dashes of Hella Bitter Citrus

1.5 oz Mild Black Tea

0.5 oz Green Chartreuse

0.5 oz Fresh Lime

0.5 oz simple syrup

Stirred tequila, tea, chartreuse, lime, and simple syrup in an iced highball. Add Hella Bitter. Garnish with a lemon wheel.

Hella Bitter is now available on Fab through 13 July, and via their online store.


Hydration Education

Tips and tricks to battle sky-high dehydration
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Ask any frequent flier for their tips on how to land at your destination feeling refreshed, and proper hydration will surely rank at the top of the list. Because the level of humidity in most airplane cabins can dip as much as 55% lower than that in a typical room on the ground, passengers must work especially hard to make sure they compensate for the extra-dry air.

The key, says trainer and fitness expert Jennifer Cohen, lies in battling dehydration before you even get off the ground. “The bottom line is, people don’t drink enough water,” she says. “Dehydration causes other maladies, aches and pains, and can mask many other things including fluctuating hormone levels.” So, not only does Cohen recommend drinking at least 30-50% more than the sea-level recommendation of 64 ounces a day, but, she says, avoiding foods high in dehydrating sodium in favor of those with a high water content (lettuce, cucumber, jicama) is crucial as well. Besides water, which Cohen says goes down easier—read: quenches your cells more quickly—liquids like herbal tea and aloe water help the body stay hydrated.

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Carolyn Paddock of In-Flight Insider, the lead flight attendant for a privately held Gulfstream IV corporate jet, has flown more than 10 million miles. “Dehydration in flight is no small matter,” she says. “For passengers, it ranges from discomfort to fatigue. For pilots and flight attendants, it’s critical that they keep their bodies, but more importantly, their brains, hydrated so that they can function at full capacity for a safe flight.”

During Paddock’s many years in the air she’s learned a few tricks to share with her fellow travelers. In addition to regular water she suggests drinking coconut water, which is rich in minerals and electrolytes, before and after flying. In some cases airlines have added coconut water to their beverage options, and brands like Purity Coconut Water have engineered the formula in single-serve powder packs that travelers can carry on through security and mix with fresh water during the flight.

Paddock also recommends packing a carry-on with pure saline eye drops and a non-medicated nose spray like Ocean to help keep nasal passages from drying out. Bioponic Phytoceuticals makes a nose spray with tumeric root and spearmint called Flight Spray that helps alleviate dryness and enhance the body’s ability to fight infection. It’s also important not to neglect one’s skin, which can dry out quickly while in the air. The sign of a seasoned jet setter—one-ounce moisturizer on-hand to apply frequently throughout the flight.

Veteran flight attendants reassure us that they’re always willing and ready to keep coming back with water during the flight, and self-proclaimed “travel insider” John DiScala (AKA Johnny Jet) offers up a helpful hint that goes beyond just skipping alcohol and caffeine, two more notorious dehydrators. “Choose an aisle seat,” he says, “because you’ll be getting up often, but you won’t get dehydrated.”


Birkir Snaps + Björk Liqueur

Imbibe in the power of Icelandic birch with these two smooth spirits

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Created by the co-owners of Reykjavik’s renowned Dill restaurant, Björk liqueur and Birkir snaps boast a uniquely smooth, earthy flavor thanks to the Icelandic duo’s clever use of indigenous flora. During spring, sommelier Ólafur Örn Ólafsson and chef Gunnar Karl Gíslason gather felled birch limbs from the half-century-old forest at the foot of the Haukafell Mountain, and infuse the branches’ natural aroma into the spirits at their Foss Distillery. Known for its rejuvenating qualities, birch—even in its potable form—is also believed to benefit skin and hair, and stimulate your libido.

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The honey coloring, sweet taste and subtle nose provide a novel alternative for casual sipping and mixed drinks. Traditionally enjoyed as a shot during meals, the refreshing Birkir snaps is defined by robust floral flavor reminiscent of pine trees. On the other hand, the slightly lighter Björk liqueur
trades in a bit of its birch flavor for more sugar. This rich liqueur is best served in cocktail form to compliment the rich sweetness. Ólafsson explains on their website, “I wanted to capture the sensation of the bright Icelandic summer night at the moment when the rainshower clears and the morning dew sets on the birch clad hill.”

The tall, slender bottles fit into the arboreal theme with a rustic, leaf-adorned label and a birch branch floating in the caramel-colored liquor within. Due to strict alcohol distribution regulations in Iceland all Foss Distillery spirits are only available domestically through local bars or at the Keflavik Airport Duty Free.

Images by Karen Day and Graham Hiemstra


Curated by Culturefix NYC

A fine selection of rare brews and comfort foods from the owners of NYC’s art gallery and pub
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Hidden among the slender streets of NYC’s Lower East Side, Culturefix stands as a haven for beer snobs, foodies, art aficionados and really just anyone looking for a good time. The slightly labyrinthine multipurpose space splits its talents among three floors, starting with an impressive selection of nearly impossible-to-find beers and curious dishes at the bar downstairs. A ramp at the back of the bar leads you to the ground floor, which is home to their event space and gallery. Work your way upstairs from there and you’ll come across the Recession Art at Culturefix storefront, which peddles a discerning range of original works by an array of emerging artists.

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Within moments of exploring the space it’s easy to see owners Cole Schaffer and Ari Stern have a firm grasp on the finer things in life, namely food and drink. To take advantage of their vast knowledge and overall generosity we asked Schaffer to suggest five of his favorite rare beers from Culturefix’s rotating selection of international craft brews. Stern, a “retired chef”, balanced that out with insights into what would be the perfect dish to accompany each ale, all of which we highlight below.

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Professor Fritz Briem’s 13th Century Grut Bier

One of the most interesting beers found at Cutlurefix, Professor Fritz Briem’s Grut is soft, smooth and incredibly delicious. Dating back to the 1500s, before the widespread use of hops, the traditional grut brewing style leaves little more than locally grown flora like bay leaves, ginger, caraway, rosemary for flavoring— remnants of which can be found in each unfiltered bottle.

CS “This sour, gingery and floral beer has found its way into many dishes and our hearts since the very beginning.”

AS “It goes great with our Miso-Mussels, the base for which is made with Korean fermented miso, grut, chili paste, onions and garlic. The slow cooked mussels retain their tenderness while soaking up the delicious liquid.”

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Bayerischer Banhof Berliner Style Weisse

Another ancient beer, the weissbier style originated in the 1600s, leading to a time where an estimated 700 weissbier breweries existed in Berlin alone. The unconventional brewing process renders the beer extremely acidic, which is commonly cut with a syrup mixer.

CS “The Bayrischer Bahnhof interpretation is a slightly softer, more mellow version of the “Berliner Weisse” style with a beautiful balance of tartness, fruitiness, and sweetness. Mellowed only by a mixture of Guava puree and honey—its a great spring and summer refresher. “

AS “Along side our Goat Cheese polenta with tomato braised mushrooms, the Berliner Weisse becomes a relief from the richness of the polenta and the earthiness of the mushrooms, making each bite and sip combination a new treat.”

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Bayerischer Banhof ‘Leipziger’ Gose

Falling out of favor over the last 30 years, the Gose style is extremely difficult to find outside of the two German cities where it originated, Goslar and Leipzig, although it is currently experiencing a small resurgence thanks to three European breweries. One taking it up again is Bayerischer Banhof, which produces a top-fermented wheat beer made only from traditional ingredients—oats, coriander and salt for flavoring.

CS “Salty and Citrusy, the Gose is Ari’s favorite summertime beer. I think of it as hard lemonade for someone who hates hard lemonade. “

AS “This beer goes well with any food, which makes for an easy pairing, we usually will suggest our empanadas with homemade sofrito as a natural choice. The peanuts and raisins in the empanadas are brightened by the citrus notes of the beer, and the crisp dough is lightened by the bitter finish of this southern German classic.”

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Brasserie Die Du Ciel

Earning it’s beautifully rich color and soft, slightly acidic fragrance from the use of hibiscus flowers in the brewing process, the Rosée d’Hibiscus is a humble wheat beer with plenty of body.

CS “On first sight, this beer looked thick and viscous, but it drinks light and refreshing with only a hint of hibiscus sweetness (not to mention the most beautiful color a glass has ever held). Its the perfect thirst quencher on a hot summer day.”

AS “This combination of sweet and sour, goes great with our XO marinated shrimp and kimchi bok choy. The ultra-savoriness of the shrimp and intense spice of the bokchoy and tempered by the weight of this beer. The hibiscus flavor seems to lessen the spice and allow the eater/drinker to do more of both.”

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Fantôme Saison

Founded in 1988, Brasserie Fantôme has gained international attention and somewhat of a cult following among craft beers enthusiasts for its secret combination of herbs, spices and fruits that fall in accordance with the season, allowing each beer to be unique and made only once.

CS “Far and away the best beer we have ever had, always consistent, always incredibly complex and different from year to year. The First year we carried the Fantome summer saison, it was smooth with light hop and berry notes. This year, we are carrying the Hiver, and it is more aggressively hopped and less fruity, as if the brewer knew how MY tastes changed and created a beer for ME. “

AS “Pairing food with such a complex and rich beer can be challenging, and for its size we needed to think of a dish that eats a bit ‘longer’, our enchiladas made with a traditional salsa verde from puebla, roasted chicken and its crispy skin, and queso cotijo was the perfect fit. The richness of the corn tortillas, and the ‘brown’ flavor of the cheese, makes for a great combination with the real ‘King of Beers’.”

Photos by Graham Hiemstra


Burn Campaign

Après l’excellente réalisation sur les trois clips de Russ Chimes, voici le nouveau spot de la boisson “Burn Energy Drink” dirigé par Saman Keshavarz. Une production de Paydirt Pictures, sur une bande son de l’artiste Gesaffelstein. A découvrir en vidéo dans la suite de l’article.



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Paintball Machine

Pour la promotion de sa boisson énergétique, la marque “V Energy” a eu l’idée de penser une machine de paintball géante avec plus de 840 canons afin de peindre un personnage sur un mur. Une vidéo promotionnelle bien réalisée, à découvrir dans la suite.



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