Hasta La Ideas

Little kids often dream of being on TV when they grow up, but Dan Hellman and Eric Chang dreamt of making furniture. Now that they’ve established Brooklyn-based Hellman-Chang into a globally-known furniture brand (see our last post), it is their furniture, and not themselves, that they’d like to see on TV. Or on the big screen, for that matter.

And it’s happening. Design-savvy viewers of the Today Show may have noticed a certain iconic table has recently been added to the interview portion of the set, and other Hellman-Chang pieces have popped up in well-known NYC-based productions. Here we catch up with company co-founder Eric Chang, who tells us what H-C’s been up to and what this facet of their strategy means for the brand:

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