Hasta La Ideas

Just about anyone can probably come up something cool to do and a most of us can probably actually do some of those cool things. A select few of you (I’m not counting myself this time around) are also able to document those things with photo and video and present them in a way that’s more compelling than your average Instagram or Vine, and possibly make a buck or two doing so. NYC-based artist and filmmaker Casey Neistat happens to be able to do all of the above extremely well, and, after years of putting together wild, wacky and otherwise out-of-left-field short films, someone at Mercedes-Benz took notice. That’s right: Casey Neistat made a car commercial. And it’s awesome.

(For those of you who might retort that it’s a contrived attempt at ‘shaking up’ a staid format—the car commercial—ask yourself this: would you not do the same thing? And would you even come close to the result?)

Granted, it’s one thing make a car commercial and another thing to embed it in a Friday afternoon blogpost (credit also to the automakers themselves), so in the interest of highlighting the substance behind the over-the-top finished product, Neistat has done us the favor of posting a three-part making-of doc, and it’s as good as anything he’s ever done… including the commercial. This, readers, is what storytelling is about.

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