Hasta La Ideas

Big wins for Droga5, R/GA, Wieden + Kennedy and a first Grand Prix for China are among the highlights of the first five days of this year’s Cannes ad festival

JWT Shanghai won China’s first Grand Prix at the Cannes International Festival of Creativity as it is now known with an ad for Samsonite contrasting the peace of an airline cabin with the hell of the hold (budget airline passengers might suggest the two should be transposed). The ad took the top prize in the Press category. The ad was illustrated by Surachai Puthikulangkura and Supachai U-Rairat of Illusion.

The outdoor Grand Prix went to Droga5 for its Decode project for Jay-Z and MIcorsoft Bing (case study video here, subscribers can read our piece on Decode form the December 2010 issue here).

In the Cyber Lions, there were few surprises with three Grand Prix going to projects that have already won at many other awards around the world. R/GA won for the Pay With A Tweet scheme, billed as ‘the first social payment system’ whereby Twitter users can exchange their Tweets for goods such as free book downloads Wieden + Kennedy Portland for the response part of its Old Spice campaign in which bespoke Old Spice ads were created in response to requests from Twitter (see all of them here), and Arcade Fire’s The Wilderness Downtown interactive video took the third (read an interview with its director Chris Milk in the new, July issue of CR).

The Design Grand Prix went to Digital Kitchen in Chicago for The Cosmopolitan Experience, an installation of some 500 screens throughout the Cosmopolitan of Las Vegas hotel via which guests could access artworks.

See all the winning work so far here

CR in Print

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