Cannes Lions 2015: The winners and some reflections
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Well it’s all over for Cannes Lions for another year. The juries have deliberated, an unspeakable amount of rosé has been drunk, and it’s time to round up the major winners. Brace yourself, there are a lot…
Cannes had an exhausting number of categories this year so we’re sticking to just the Grand Prix gongs here. If you want to find out who picked up the Golds, Silvers and Bronzes – and there is some great work honoured there – visit canneslions.com.
Right then, here we go:
Grand Prix Film: Geico, Unskippable: Family; The Martin Agency
Grand Prix Film: Leica, 100; F/Nazca Saatchi & Saatchi
Grand Prix Titanium: Domino’s Pizza, Emoji Ordering; Crispin Porter & Bogusky
Grand Prix Integrated: Jordan, Re2pect; Wieden + Kennedy New York
Grand Prix Film Craft: John Lewis, Monty The Penguin; Adam&EveDDB
Grand Prix Innovation: What3Words
Grand Prix Cyber: Under Armour, I Will What I Want; Droga5 New York
Grand Prix Radio: Soundcloud, The Berlin Wall of Sound; Grey Berlin
Grand Prix Product Design: Lucky Iron Fish Project
Grand Prix Design and Grand Prix Promo & Activation: Volvo, LifePaint; Grey London
Grand Prix PR: Always, Like A Girl; Leo Burnett
Grand Prix Creative Effectiveness: Volvo Trucks, Epic Split; Forsman & Bodenfors
Grand Prix Media: Vodafone, Red Light Application; Y&R Istanbul
Grand Prix Glass: P&G Whisper, Touch the Pickle; BBDO India
Grand Prix Outdoor: Apple, Shot on iPhone6; TBWA Media Arts Lab
Grand Prix Direct: Volvo, The Greatest Interception Ever; Grey New York
Grand Prix Mobile: Google Cardboard
Grand Prix Press: Buenos Aires Public Bike System, Never Stop Riding; The Community
Grand Prix Health: Astrazeneca, Take It From A Fish; DigitasLBi
Grand Prix Health: Sport England, This Girl Can; FCB Inferno
Grand Prix Health: Always, Intimate Words; Leo Burnett Mexico
Grand Prix for Good: ALS Ice Bucket Challenge
There were no Grand Prix gongs awarded in either the Branded Content & Entertainment or Creative Data categories.
Despite this year’s Cannes Lions having a record number of categories and gongs, oddly the crowds at the festival seemed less preoccupied than usual with what was going to win.
Perhaps it was because there were no sure fire winners this year, no Epic Splits. Perhaps it was because of category confusion: for while there may be more than ever, there remains endless debate about what fits where, and even exactly what some awards are meant to be recognising.
Perhaps it was because some of those projects that did pick up the major gongs proved controversial (especially in Product Design, where the agency that entered the Grand Prix-winning work, Geometry Global Dubai, has had its name removed from the award after complaints broke out online over its involvement in the project), so negative talk dominated.
Perhaps it was because it’s more fun to talk about the various celebrities that attended the festival or share stories about the pains of just getting to Cannes during the French taxi strike. The plucky duo who were caught ‘expressing their love’ on the red carpet late at night was also a popular conversational diversion.
Who knows.
What is clear is that the festival is more vital and vibrant then ever, and it feels increasingly essential to attend, as, well, everyone else seems to be there. Whether the awards are as big a part of the draw as they once were is open to question but they remain the backbone to the festival, and the winners this year reflect an industry that is diverse and interesting, even after the quibbles over some of the awardees are put aside.
But if you’re tired of the ever-expanding list of awards, I severely doubt we’ve reached the peak yet – in fact, the way things are going, Cannes Lions will soon stretch even further into a second week, a development that most of our livers surely cannot take.
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