Hasta La Ideas

Photographs by Sanchez y Motoro

In London, Covent Garden is the place to go for boutique shoe shops — there are stores from the Natural Shoe Co., Poste Mistress and Birkenstock. For a long time the area has been home to a small Camper shop down an alleyway, tucked away from the main foot traffic of Neal Street.

Just before Christmas, Camper added to their presence in the area and opened a brand new store on a prominent corner, designed by Tomas Alonso. Alongside beautiful tables and benches constructed using Alonso’s particular language of bright tubular structures and wooden planes, there are specially designed ceramic lightshades and (my favourite) a very interesting exercise in tiles and perspective.

The Covent Garden branch is just one in a series of five stores that the Spanish company asked Alonso to design, the next one, in Glasgow is due to open very soon.

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