Hasta La Ideas

We first encountered Byron Kalet several years ago as the design- and music-savvy mind behind the Journal of Popular Noise, an experimental audio magazine (published from 2007 to 2010) that took the form of a twice-yearly trio of seven-inch vinyl records tucked inside letterpress-printed, hand-folded packaging. Now the Brooklyn-based designer, art director, and musician—who once described Seattle band Foscil, featured in JPN, as “the Dick Avedon to my Alexey Brodovitch“—is looking to launch a print magazine, Popular Noise.

The new quarterly will be about “everything but the music—life and style, places, people, and moments. All the things that go into a life worth making music about, and an exploration of how one gets from here (life) to there (music),” says Kalet, who has lined up contributing photographers including Chito Yoshida, Spencer Higgins, and Hannah Whitaker to help create “the new blueprint for how music should look.”

The debut “New York/Art”-themed issue will include some never-before-seen Avedon outtakes, a visit to Richard Phillips‘s Chelsea studio (“to find out what’s on the play list while he’s working and why”), and a lesson on the world of Black Metal academia (we have no idea what that is but are game to learn). Kalet is seeking backers for Popular Noise on Kickstarter, and t-shirts and tote bags are up for grabs along with copies of issue #1, which is slated for publication in September. continued…

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