Hasta La Ideas

Just a reminder that you have THREE WEEKS left to enter your product design concepts for the 2012 BraunPrize. As we mentioned in our previous announcement post, this year’s competition is not only open to students, but they’ve widened the call for entries to “design professionals and enthusiasts” with prize packages for each category coming in at $100,000 in total!

All entries will be judged by three fundamental tenets that are true to the Braun brand—design, technology and sustainability. In addition, the judges note, “The product concept should be designed with the benefit it provides for the user and society as the focal point.”

The new BraunPrize 2012 is embracing the increased relevance of well-designed products that help improve all aspects of everyday life. With most people’s daily challenges becoming increasingly complex and demanding, we are relying on ubiquitous technology, highly connected social structures and our ability to cope with a fast, 24/7 lifestyle. Our everyday has become an artificial environment of architecture and technology and while it seems that the quantity of products around us is consistently increasing, their level of quality is not. We have surrounded ourselves by many things we don’t really value, instead of focusing on fewer but better solutions to help us live our lives. With this in mind, the BraunPrize 2012 is looking for ingenious solutions and product ideas to make our everyday a better place.

Don’t miss this opportunity to enter in this global competition honoring genius design in everyday products. And for inspiration, check out the Braun & Core77 Design in the Wild photo galleries!

BraunPrize 2012
Submit your entries by March 31, 2012!

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