Hasta La Ideas

Rare seems the day when the new-branding-to-pick-on-du-jour was designed by one of the world’s most popular and celebrated firms. However, even Pentagram appears not to be safe when it comes to catching the ire the internet and society as a whole seems to have for Microsoft. Just before the weekend, both Pentagram and the software giant unveiled the latest logo update for the new version of its soon-to-be-released Windows operating system. Designed by Pentagram partner and industry legend, Paula Scher, it continues Microsoft’s decades-old trend of slowly moving into more simplicity (some would say despite itself). A blue window, angled on its Y-axis, with type of the same color announcing simply, “Windows 8.” But many critics just weren’t having any of it. Forbes‘ E.D. Kain picked it apart, as did even Armin Vit, who once held a job at Pentagram no less and who said the window looks like “a window in a $400-a-month studio apartment rental with beige carpeting and plastic drapes“. Still, it wasn’t all detractors. PCMag offers up this nice recap of who loved it and who hated it, which provides a nice outline for how this latest war over a new logo has shaped up thus far. And now, of course, it’s up to you to make up your mind. We’ll be eager to hear what you have to think in the comments.

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