Hasta La Ideas

Put your logo love and your hue I.Q. to the test with Brandseen, a new brand identification game created by students Kevin Xu, Cathy Lee, and Ari Weinstein (pictured) at last month’s Greylock Hackfest in San Francisco. It sounds simple enough: Select the color you associate with each iconic logo and then click “Compare” to see how close, on a scale of 1-100, the shade you chose is to the actual one. At the end, you’ll learn how your ability to pinpoint Coca-Cola red—and the signature hues of eight other megabrands—stacks up with that of others (we hear the score to beat is an impressive 96% average accuracy). Be sure to bookmark Brandseen for future visits, as the developers plan to add multicolor logo challenges in the months to come.

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