Born Identity: How the Core77 Design Awards Identity took shape
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If you registered early for the Core77 Design Awards, you received our jumbo limited-edition invitational poster. Designed by Studio Lin it features the identity and style guide for the awards program on the back. What you don’t see is the explorations that led to this artifact. Here then are the designs that, in a nod to one of our entry categories, never saw the light of day—until now, that is.
Studio Lin takes us through the design for the Core77 Design Awards identity, a presentation of four design directions he took from the project brief. Key words to be translated visually were: established, unique, playful, optimistic, celebratory and integrity. We think the concept we ultimately chose nails all of these qualities beautifully.
Stay tuned for the full schedule of our Core77 Design Awards Jury Announcements as we unveil, category-by-category, LIVE via webstream from around the world, the winners of our inaugural Core77 Design Awards!
p.s. Click on the images for details in full-size!
Direction A:
This direction is based on a bold abbreviated logotype that can be configured in different ways. The bold san-serif is paired with a sign-painter font referencing the use of similar fonts in Core77’s current branding.
Examples of the logotype in different configurations: website, poster, invite, and business cards. Special features include a custom slip sleeve invite and a website that configures itself differently with every visit.
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