Book Review: Predictable Magic: Unleash the Power of Design Strategy to Transform Your Business, by Deepa Prahalad and Ravi Sawhney

predicatble_magic_01.jpg

The Predictable Magic to which Prahalad and Sawhney refer in their recent book has been given the moniker of Psycho-Aesthetics, and Ravi’s firm RKS has applied it successfully to a range of products over his career as a consultant. What they’re getting at is not what is commonly recognized as aesthetics (the visual sense). Instead what looks are to the eye, Psycho-Aesthetics are to the soul or the psyche. In the Afterward they provide the clearest description of their end goal: “It’s not how you feel about the design or the experience; it’s how it makes you feel about yourself.”

(more…)


No Responses to “Book Review: Predictable Magic: Unleash the Power of Design Strategy to Transform Your Business, by Deepa Prahalad and Ravi Sawhney”

Post a Comment