Hasta La Ideas

Leading a green, healthy lifestyle can be an expensive proposition, as the attendant products always seem to cost more than their less healthful counterparts. Plus there’s always that fear that a manufacturer is slapping “green” on the label of a product unworthy of the title. So before we can see mass uptake, we’ll need to see innovation not only in the design of those products, but innovative business services from companies that will get them into your house.

Blissmo is one such service, acting like something of a Groupon-meets-Netflix for green products. The idea is that the company digs through the glut of organic and eco-friendly products on the market, peels back the layer of “green washing” to find out which have legit credentials, then ships a selection of them to you each month in a Blissmobox. Because they negotiate bulk discounts with the suppliers, Blissmo can knock about 33% of the cost off, meaning your $19 monthly fee nets you roughly $30 worth of product.

Does it work well? Too early to tell, as the Blissmobox service just launched a few months ago. But we like the imaginative approach, and hope it either succeeds on its own merits or helps to spark other creative business models that enable consumers—and suppliers—to see a little green.

Here’s an interview with Blissmo founder Sundeep Ahuja on the company’s approach:

(more…)