Hasta La Ideas

At the NAB (National Association of Broadcasters) show, postproduction technology company Blackmagic Design made a surprising move into the camera space, releasing the sub-$3,000 Cinema Camera seen here.

We’re most impressed with the Teutonic, Rams-like industrial design. The body is constructed from a block of machined aluminum, capped front and back with rubber for grip. Standard cable jacks are located on the left side, while the right consists of a door that opens to reveal the SSD slot. Blackmagic wisely stayed out of the proprietary lens game and designed the Cinema Camera to take Canon or Zeiss glass.

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