Hasta La Ideas

Is it time to rebrand Design Thinking? Bill Moggridge’s salon for the Cooper-Hewitt has always been a place for lively conversation on a range of interesting topics from a tribute to Eva Zeissel to how design can offer solutions in an urban metropolis. Bill and the guests at his Design Talk last Thursday night passionately discussed the relevance, efficacy and even the branding of Design Thinking. Panel members included Helen Walters, a design journalist and Core77 columnist, Fiona Morrisson, the former Director, Brand & Advertising for Jet Blue and Beth Viner, an Associate Partner at IDEO, all of whom had different kinds of opinions of and experience with Design Thinking based on their backgrounds. Walters was the most outspoken of the bunch, but this isn’t the first time she’s been vocal on the subject. In a piece she wrote for Fast Co. Design called “Design Thinking Isn’t a Miracle Cure, but Here’s How It Helps,” she questions the reliability of the term ‘Design Thinking.’

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