Hasta La Ideas

Effective today, Mike Bruno (pictured) at our sister publication Billboard has a new title. A VP of digital content since March of 2014, he has been promoted to senior vice president, digital content.

From Janice Min’s memo:

Under Mike’s leadership, billboard.com has experienced phenomenal growth in the past year, making its story one of the greatest media reinventions in recent years. In January, the site registered 15.2 million worldwide uniques (according to comScore), marking an increase of 77 percent year-over-year. February is shaping up to be even bigger, eclipsing January, with billboard.com registering its best month ever in early comScore reporting, setting an all-time high for a second month in a row with a 15 percent month-over-month increase.

The Billboard/Hollywood Reporter group now has become the fifth-largest entertainment/news site and comprises a vastly larger U.S. audience than such outlets as vice.com, rollingstone.com, Spin Entertainment, Complex Music, TV Guide and Entertainment Weekly, according to ComScore’s February 2015 U.S. multi-platform report. Billboard and The Hollywood Reporter today have a combined reach of 27.9 million U.S. uniques for the month of February (according to comScore), a 20 percent increase over January’s record total of 23.1 million.

Interestingly enough, Bruno worked at EW from 2007 to 2014, as news editor and executive editor/news director. He started his career in 2005 with Soap Opera Digest.

Another interesting tidbit from the Min memo. She writes that she was “blown away” by a presentation made last month by Bruno about what th VP is envisioning at the billboard.com end over the next few years. As part of the promotion, Billboard EIC Tony Gervino will now report to Bruno.