Hasta La Ideas

“Certo” & “Branca” by Benedikt Steinhoff

With the general increase in urban cycling over the past couple years, bicycle safety is a top-of-the-mind issue these days. If our summer gift guide is any indication, lighting is an area of particular concern: two of our six guest curators included bike lights in their selections (though Geekhouse Bikes saw fit to skip lights in favor of beer and chocolate.)

Meanwhile, Ethan Frier and Jonathan Ota’s “Project Aura” concept has proven to be one of our more popular posts in the past couple months, resurfacing with their recent Core77 Design Awards win.

However, as many commenters pointed out (myself included), “Project Aura” simply may not provide enough illumination directly in front and behind of a cyclist. It goes without saying that a pair of Knogs would do the trick, but Berlin University of the Arts (UdK) student Benedikt Steinhoff (above) saw fit to “dedicate his final year thesis to exploring ways of making urban cyclists more visible.”

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