Hasta La Ideas

The final session of The Economist’s Big Rethink conference has David Butler, Vice President of Design for Coca-Cola, setting out the value of design to share value.

Lego is the image he uses to illustrate the way in which design operates as an integral system — connecting across the organisation, from product to packaging to advertising.

It’s a fairly basic introduction to the role of design, and should have been the first speech.

Themes covered throughout the day include:
– the potential of technology to address poverty and other major world challenges
– the importance of the profit-motive
– the individual in a networked world.
– the need for a high-touch, high-trust business model in an increasingly globalised ‘remote’ world
– the potential of the small and the local to grow.

More on this tomorrow!

Graham Hitchen
Directional Thinking
directionalthinking.net

(more…)