Hasta La Ideas

Saturday’s second annual Hamptons Paddle & Party for Pink—a chic charity event that begins with a stand-up paddle board race and ends with a party at the North Haven, New York home of Richard and Lisa Perry—raised $1.2 million for the Breast Cancer Research Foundation, and there’s more to come from an online auction that includes some of the paddle boards customized by the likes of Tory Burch, Cynthia Rowley, and Nicole Miller for the sold-out waterfront bash. While most of the creative types recruited for the BCRF benefit boards opted for surfer brights or pop patterns (mod maven and event co-chair Lisa Perry lined hers with signature rainbow dots while Aerin Lauder‘s is awash in a sunny ikat), Martha Stewart stuck to her longtime favorite look: faux bois. The 11-foot board (pictured), signed by Stewart and surfing great Laird Hamilton, is up for bids through tomorrow afternoon on CharityBuzz.

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