Hasta La Ideas

BETC London is defying jaded customers not to be won over by a collection of what must be the cutest bunnies in the world in a new campaign for hotel chain Ibis.

Filmed over two days at the Ibis London Blackfriars, the online video follows 40 bunnies let loose in one of the hotel’s rooms as they take in the amenities and eventually settle on the chain’s proprietory ‘Sweet Bed’.

Directed by Ornette Spenceley of Independent Films, the video is set to a contemporary remake of Hushabye Mountain by Richard Hawley from Chitty Chitty Bang Bang.

“In some ways the bunnies were in control on this shoot,” says BETC executive creative director Neil Dawson. “At only six weeks old the bunnies were untrained and naturally curious. We were just there to capture the magic as they instinctively gravitated towards the comfort of the bed.”

If anyone is wondering how BETC and Independent fared going against the old mantra of ‘never work with kids or animals’, they can look at the behind-the-scenes film below – although it probably doesn’t paint the whole picture.

Credits:
Agency: BETC London
Executive Creative Director: Neil Dawson
Copywriter: Clive Pickering
Art Director: Ciara O’Meara
Production Company: Independent
Director: Ornette Spenceley
Director of Photography: Niels Reedtz Johansen

Pink Floyd fans may recognise the cover of our June issue. It’s the original marked-up artwork for Dark Side of the Moon: one of a number of treasures from the archive of design studio Hipgnosis featured in the issue, along with an interview with Aubrey Powell, co-founder of Hipgnosis with the late, great Storm Thorgerson. Elsewhere in the issue we take a first look at The Purple Book: Symbolism and Sensuality in Contemporary Illustration, hear from the curators of a fascinating new V&A show conceived as a ‘walk-in book’ plus we have all the regular debate and analysis on the world of visual communications.

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