Hasta La Ideas

When Chanmi Grace handed me her business card I almost asked her to design mine right there on the spot. Her cards are slightly wider than average and they’re thick enough to be used as a weapon. Seriously, these corners could take an eye out. Moreover, the eye-catching visual identity she designed for herself looks like a chemistry formula with the letters in her name standing in for elements. Coincidentally, her name includes some of the main elements for basic life: C (carbon), N (nitrogen) and H (hydrogen). I love how she plays with letterforms, stretching out the C in Grace to the length of two letters so both names take up the same amount of space even though they have a different number of letters.

Her typeface Dodu Curbe is a sophisticated serif that’s also readable. The slightly elongated lines gives it an elegant, swan-like appearance.

Chanmi describes it as “a modern typeface, but more formal in appearance…[with] slightly higher visibility by giving more weight to serif. The font is a modern, neoclassic typeface in reaction to experimentation with proportions. The descender is slightly shorter and extended compared to other modern typefaces like Didot and Bodoni.”

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