Hasta La Ideas

When Lin Lin, co-founder of the Chinese design consultancy Jellymon says something, people usually listen. Her tiny frame conceals a ebullient personality and creative energy that has propelled Jellymon’s unique graphic branding vocabulary into an insider’s language of what’s fun and cool in youth-oriented China.

At this year’s Beijing Design Week, Lin Lin took over five rooms in a Dashilar Hutong to present her latest creative projects to the public—accessories and furniture, a new food endeavor and a sneaker branding concept.

Triple X Ohhh! Sauce from Jellymon’s Spoonfull of Sugar Cafe

GFG is a personal project from Lin Lin that is an exercise of her passion for product design. The debut collection includes a range of accessories, furniture and tableware. I love the punchout DIY nipple tassles (after the jump) that are packaged in a beautifully designed paper envelope, perfect for gifting. A small group of linked, overlapping “Top Me” rings are an obvious nod to Vivienne Westwood’s Knuckledusters but display a delicacy and femininity in the details.

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