Hasta La Ideas

Bizarre ad alert: Hublot watches is currently running a print ad featuring a photograph of a bruised and battered Bernie Ecclestone. The Formula 1 supremo received the injuries in a mugging where his own £200K Hublot was stolen, and the brand is a major F1 sponsor.

Ecclestone apparently sent the image to Hublot himself, and suggested they use it in their advertising. The image appears on the ad above copy that states, ‘See what people will do for a Hublot’ and is then signed ‘Bernie’. It makes for a striking image, despite being seemingly shoehorned into the top of what otherwise seems like any other expensive watch ad. And presumably it is intended to emphasise the value of the watches – but call us weird, wouldn’t the thought of being beaten up for the watch you wear put you off buying one?