Hasta La Ideas

This week Axor unveiled their latest line of faucets, the Starck Organic collection. Designed by you-know-who, the curvy, branch-like forms were nature inspired and include faucets for sinks, tubs and showers.

You’re probably wondering how the heck they work. The top knob controls the temperature, while the spout is actually a second knob that controls the water flow. The assymetrical design seems to favor righties, and splitting up those tasks will seem strange to some of us (including your correspondent), but both Axor and Starck have put heavy philosophy-time into the line (whether or not we think they need it). “The innovative control concept allows us to experience our approach to water more consciously,” the company writes–italics theirs.

To build hype for the Organic’s launch this week, Axor shot and earlier released some rather…mysterious videos of Starck making abstract references to the product. Here’s one of them that had me scratching my head:

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