Hasta La Ideas

Chris Cheung is the man responsible for Autodesk’s entire Sketch line of products: SketchBook Mobile (cell phones), SketchBook Pro (tablets and desktops) and the new SketchBook Designer 2011 (desktops), which combines both raster and vector technologies and replaces Alias Sketch. Cheung’s job is tough: How do you design drawing software in a way that can make people more creative across a variety of platforms?

Cheung was in high demand at Autodesk University, but we managed to chase him down for an interview. Here he discusses the different merits of the three Sketch variants and some of the thinking behind each product.

(With the exception of the cell phone footage, the sketch action shown in the videos is the work of Kyle Runciman. We’ll get to him in a minute, so stay tuned.)

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