Auto World Rule: As Cars Improve, the Depictions of Them Must Grow Less Realistic
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Remember the pre-CG car commercials of ten or twenty years ago? No matter the car, the settings were always similar: tree-lined country lanes, desert highways or scenic mountain roads, all utterly deserted except for the single vehicle eagerly eating up the pavement. I always wished the commercials would eventually get more realistic, depicting how comfortable the car’s interior is while you’re experiencing your car as most drivers do for much of real life: Sitting there stuck in traffic.
Instead, of course, the opposite has happened: CG car commercials now show the target auto cruising around an abandoned, vaguely Vancouver-in-the-summer type of city. Well, earlier this week, auto blogs lit up with news of a forthcoming exotic car coming out of Spain (projected for 2014) called the Aspid Invictus. And their commercial takes it a step further—not only is it all CG, but it’s amusingly scored and edited like it’s the trailer for something that stars Tom Cruise and comes out in July:
Don’t get me wrong, I love the aggressive aesthetics of the car—from some angles, it looks like a Transformer that was in the middle of transforming, then lost interest—and the engine noise, assuming it’s real. I’d just like to see a commercial with this thing sardined into the bottleneck outside the Lincoln Tunnel, with a nice, dramatic slo-mo of the squeegee guy inching closer and closer to the windshield.
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