Aug 16
Auto Designer Jae Min on the A3 e-tron and Teaching at Art Center
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Audi’s “Electric Life” project is part research and part promotion for the A3 e-tron, their compact car with a purely electric motor. Ten “e-pilots” were selected from within the company to receive an e-tron and live with it for a few months, providing video coverage along the way.
Yesterday they released the third episode, and we were excited to see they’d chosen an industrial designer as one of the pilots. And while we expected L.A.-based Jae Min, a 16-year auto design vet and Art Center professor, to spend most of the clip rabidly flogging the car, instead he shares calm insights on the vehicle as well as a bit of design philosophy. We’re also treated to a peek at what he does at Art Center:
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