Hasta La Ideas

This year’s Los Angeles Auto Show Design Challenge is one of the more fun design competitions we’ve seen in a while. Tasked with designing “Hollywood’s Hottest New Movie Car,” major auto studios are vying for the prize by not only designing a car, but by coming up with a theoretically feature-worthy story to go along with it.

Honda has gone futuristic-meets-Western with their IH (Intelligent Horse) concept, intended to inhabit a moviescape called High Noon—no relation to the original—that follows themes of the post-apocalyptic variety:

Honda takes us hundreds of years into the future to a world disrupted by the impact of a gigantic comet. The resulting heat and drought have wiped out technology, infrastructure and life as we know it, making it imperative for the few remaining survivors to recover faster than any human generation before. The few scientists have created a vehicle that serves as a companion and protector in the inhospitable and lonely environment. Their inspiration—the legend and material remains of an ancient creature called the horse.

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