Hasta La Ideas

You may have seen Aston Martin’s concept for a luxury city car kicking around a few months ago. Today the British manufacturer have announced that the concept will become reality when it goes into production next year.

“Cygnet”—a name that has earned the concept the nickname “ugly duckling” amongst Aston Martin purists—is an attempt by Aston Martin to fill a gap in the market for city cars that are as luxurious as they are convenient and efficient. Could this be the beginning of the end for gas-guzzling “Chelsea tractors” squeezing past each other in congested city streets?

Aston Martin’s CEO and Design Director clearly explains the thought process and reasoning behind this concept in a video directed by Spanish creative agency CuldeSac.

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